By Darlene Price
No matter if you are making a proper presentation, wooing a consumer, final a sale, or providing an idea, persuasive conversation could make the adaptation among good fortune and failure. "Well Said!" indicates readers easy methods to positioned themselves of their audience's footwear and tailor their message to the desires of determination makers. It finds basic yet strong strategies somebody can use to prioritize, arrange, and save cash their phrases in order that their communications are concise, transparent, and - most significantly - convincing. entire with real-life examples illustrating the thoughts in motion, this useful consultant teaches readers the way to: use the phrases and words that get humans to hear; trap and carry awareness; achieve immediate credibility with choice makers; optimize physique language; deal with Q&A with finesse; connect to the viewers; shine without or with PowerPoint; excellent their elevator pitch; and lots more and plenty extra. attractive and functional, "Well Said!" is the only e-book on presentation talents each specialist should still personal.
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Extra resources for Well Said!: Presentations and Conversations That Get Results
Motivate by showing them a progress report such as before-and-after results. 20. Use the mirror technique. That is, reflect back to the audience an intimate understanding of who they are as it relates to your topic. Show them you know them by immediately stating several facts about them, such as listing their key business issues, performance numbers, or corporate values. Jim combined two attention-getters. First, he showed three shocking statistics that mirrored his audience’s business challenges.
Hasn’t done any homework. 6. Doesn’t anticipate audience questions and objections. 7. Fails to ask for what the speaker needs from the decision maker. 8. Responds defensively to decision makers’ feedback. 9. Lacks an executive image. 25 LAYING THE GROUNDWORK FOR GETTING RESULTS 10. ” 26 ? Practice the Three Cs to convince decision makers: Be clear, concise, and credible. Leverage Aristotle’s three modes of persuasion: Ethos, Pathos, and Logos. CHAPTER 3 Establishing Credibility What can give us surer knowledge than our senses?
They would disappointingly arrive to the meeting and read a spreadsheet, give a report, or narrate a slide show. The respondents made it very clear they wanted presenters to be interpreters of the data, not just disseminators; intelligent people who could directly relate the message to the audience tuned to WIIFM. 21 LAYING THE GROUNDWORK FOR GETTING RESULTS 4. Lacks confidence and enthusiasm. Before decision makers can believe, they have to see that you believe. Presenters who seem timid, hesitant, or listless tend to be perceived as insecure, uncommitted, and boring.
Well Said!: Presentations and Conversations That Get Results by Darlene Price