By G.P. Raju.
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Extra resources for Tourism marketing and management
The Grand Tour was no longer an aristocratic preserve. It had been invaded by Growth and Development a/Travel and Tourism 29 the bourgeoisie. During this period a great many poets, authors and intellectuals visited Italy and other countries nearby with a view to broaden their knowledge and learn new arts and crafts. The Grand tourists paved the way for the popular tourism of the nineteenth and twentieth "~nturies. The Concept of Annual Holiday The introduction of Annual Holiday in Europe was yet another important landmark which enabled many people to undertake travel in large numbers during the eighteenth century.
Thus tourism could be1. Recreational: One of the common forms of the objectives to travel here is to relieve the tensions and strains of. work, involves no deeper significance. 2. Diversionary: When the visit is a true escape from the boredom and routine of home life. , 3. Experiential: The tourist here is a modem pilgrim 54 Tourism Marketing and Management looking for authenticity in the life of other societies because he has seemingly lost it in his own. 4. Experimental: Where the tourist wants to experiment with lifestyles other than his own.
1325, he left his home and passing through various countries in Africa and West Asia, crossed the Sindhu in AD. 1333. His travel took him to places as far as Indonesia and China. Out of a total of more than 17,000 miles, he covered more than 14,000 miles in the course of his travels through India, the Maldives and Ceylon. Marco Polo, the fearless traveller, spent almost twenty-five years in Asia during the latter part of the 13th century. His wanderlust could well have been inherited from his father.
Tourism marketing and management by G.P. Raju.