This Splendid Game: Maine Campaigns and Elections, 1940-2002 - download pdf or read online

By Christian P. Potholm

ISBN-10: 0585457743

ISBN-13: 9780585457741

ISBN-10: 073910604X

ISBN-13: 9780739106044

This greatest online game bargains a different close-up exam of seminal U.S. Senate, U.S. condominium, and gubernatorial elections--and one referendum vote--in Maine. Potholm focuses specially at the dynamics of applicants' and teams' use of polling and the media.

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Example text

This was one smart lady! Such prominent groups as the Women’s Christian Temperance Union backed her. The Daughters of the Revolution (DAR), while technically nonpartisan, also gave her a prominent award. She was fond of emphasizing her sex but appealed to voters by both mentioning it and downplaying it at the same time. Even to our jaded twenty-first century ears, the following rings powerful and true as a positive positioning statement: ”I am proud to be a woman but I want it distinctly understood that I am not soliciting support because I am a woman.

According to General Lewis, this was the turning point in the campaign with many outraged voters coming up and saying they were switching their vote to Margaret and for all intents and purposes, the election was over a month before it was held. Because she had refuted the charges so impressively, no future charges could gain traction. “Margaret Smith‘s Answer” became part of the organizational kit that Lewis sent her local committees. Margaret also got a good deal of very positive national press attention as the campaign wound down.

6 . Nobody in Maine politics-before or since-has been able to capitalize on negative attack as well as she. Her refutations of “smears” and her ability to turn attacks upon her to attacks upon her opponents are classics even fifty years later. To our ears today (and even in 1972),of course, some of this seems a bit heavy handed, old, and even querulous, but I believe that is because we are used to seeing much slicker television commercials, not because her half hours were less effective. We must remember that in 1948, television was a very new medium and most candidates did not know how to use it at all and many simply didn’t see its potential.

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This Splendid Game: Maine Campaigns and Elections, 1940-2002 by Christian P. Potholm

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