By Sara Gilbert
Amazon.com. fb. FedEx. CNN. they're names famous all over the world at the present time, yet simply how did those businesses develop into worldwide giants? Built for Success now spotlights sixteen flourishing agencies and introduces the leaders who guided them to prominence. each one name surveys the featured company's whole heritage, analyzing its triumphs and screw ups, items and options, and the influence it has had at the lives of individuals worldwide.
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C o m b u i l t f o r s u c c e s s page 36 bigger and better t h e s t o r y o f a m a z o n . c o m potter profits The success of the Harry Potter series of fantasy books about a young wizard and his friends made British author J. K. Rowling a wealthy woman. com a profitable company and regularly set sales records on the site. 3 million copies were pre-ordered on Amazon. 5 million advance orders, another record. But when the seventh and final installment came out in 2007, that record was again shattered.
Marcus, James. com Juggernaut. New York: The New Press, 2004. Ramo, Joshua Cooper. “1999 Person of the Year: Jeffrey P. ” TIME, December 27, 1999. Saunders, Rebecca. com Way. Oxford: Capstone Publishing Limited, 2001. Spector, Robert. com: Get Big Fast. New York: HarperBusiness, 2002. b u i l t f o r s u c c e s s index A Amazon auction site 21 employees 5, 8, 10, 16, 18, 21, 24 C M Canada 32 Maher, Bill 32, 34 Compaq 16 Mattel 42 Curry, Bill 29 Meyers, Gina 21 customer service 16, 18, 24, 26, 34, 38 Microsoft 8, 42 first office 8, 10 D N free shipping 26, 30, 34 digital data storage 34 Netscape 16 incorporation 10, 13 distribution centers 18 Nintendo 8 international business 18, 32 dot-com bust 22, 26 layoffs 24 financial losses 18, 24, 26 P lawsuits against 24, 29, 32 name 13, 29 F Patterson, James 40 online talk show 34 Fisher-Price 42 print-on-demand publishing 34 products 8, 10, 14, 18, 22, 24, 26, 30, 32, Fortune 24 France 32 R books 8, 10, 14, 18, 22, 30, 32, 37, Frustration-Free Packaging 42 Rowling, J.
S. Patent and Trademark Office, but it claimed that it should be protected under common law rights, which are developed through use and longevity but are not granted by law. com was already four years old and widely recognized. com spokesperson Bill Curry. ” To avoid a trial, Amazon settled with the bookstore out of court. com. a m a z o n . c o m An Amazon distribution center chapter four Bigger and Better A mazon’s advance toward profitability continued in 2003. Customers responded to the company’s price cuts and free shipping offers by placing more orders, which led to a 28 percent jump in sales during the first quarter of the year.
The Story of Amazon.com. Built for Success by Sara Gilbert