Download PDF by Alexis Papathanassis: The Long Tail of Tourism

By Alexis Papathanassis

ISBN-10: 3834930628

ISBN-13: 9783834930620

Over the past a long time, mass-tourism and the emergence of the vacation package deal have remodeled leisure shuttle from a "luxury for the few" to a 'commodity for the many'. The ever-increasing call for for individuality, enabled by means of details applied sciences and the web, has given upward push to varied, rapidly-expanding vacation niches and a corresponding explosion of experts. The ensuing 'long tail' of vacation choices implies dramatic shifts within the sector's focus degrees and its aggressive dynamics. to be able to research the applicability and validity of this situation, a couple of key vacation niches are tested when it comes to their call for improvement, provider landscapes, operational demanding situations and destiny strength.

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Thechapter at hand tries to contradict all three assumptions by: 35 A. 2 I: focusing on particularities of the heterogeneous VFR market in order to highlight difficulties in segmentation processes emphasising the possibilities and needs for tailor-made marketing strategies exploring local destinations and hosts as two important suppliers to VFR tourists Finally giving an outlook regarding the impact and scenarios of VFR tourism in the future Market focus: Particularities of a heterogeneous market How should someone define the market for VFR tourism?

At/filemanager/download/20138/. Access Date: 25/01/09 Statistisches Bundesamt (2006), 11. G. & Magnus, R. 7 Recommended reading Evans, N. W. , Müller, N. & Thumann, H. ,Winkler, K. & Ziesemer,K. (2006), Urlaub auf dem Bauernhof/ Urlaub auf dem Lande, Institut für Tourismus- und Bäderforschung in Nordeuropa GmbHin Kooperation mit der Christian-Albrechts-Universität Kiel. html_nnn=true Lorenz, A. & Schiefer, J. 1 Introduction: Developing adefinition What exactly is 'Visiting Friends and Relatives' (VFR) tourism?

Moreover the taxonomy implies a marketing perspective: Each group of hosts may be a possible segment to target by incoming agencieswith tailor-made communication strategies. 40 In addition by helping talkers to be more successful in attracting friends or relatives the "hidden multiplier" may be increased. 4 Conclusions & outlook If an expert in VFR tourism was forced to describe this form of tourism with only one word or one issue he/she immediately has in mind, this might be 'underestimation' or 'negligence' of an important form of tourism.

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The Long Tail of Tourism by Alexis Papathanassis


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