By Bob Woodward
The alternative is Bob Woodward's vintage tale of the hunt for energy, concentrating on the 1996 presidential crusade as a case examine of cash, public opinion polling, assault advertisements, handlers, specialists, and determination making in the middle of electoral uncertainty. President invoice Clinton is tested in complete within the contest with Senate Majority chief Bob Dole, the Republican presidential nominee. The intimacy and aspect of Woodward's account of the applicants and their better halves exhibit the epic human fight during this race for the White House.
"No you can most sensible Woodward's 'fly-on-the-wall' reporting on within Washington."
-- The Washington instances
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Additional resources for The Choice: How Bill Clinton Won
A standing vote is assumed to be responsive to current political preferences and essentially changeable. The two approaches therefore rapidly converge albeit from radically different theoretical perspectives. 24 In the following sections, we will examine the sorts of preferences that are considered important by both approaches. Core beliefs and values In classic democratic theory elections represent a choice between alternative futures. Voters are assumed to support the party whose policies best match their preferences, thus enabling victorious parties to claim a ‘mandate’.
Scholars like Rose and former Conservative advertising strategist David Hennessy (ennobled as Lord Windlesham) joined David Butler and his fellow Nuffield authors in helping to foster the view that party political communication was a potentially rich and important arena for study and analysis. 23 The Conservatives’ reinvention of themselves as a campaign organization following their landslide defeat in 1945 was painstaking and incremental. 24 With help from the Conservatives’ newly appointed advertising agents Colman, Prentis & Varley (CPV), the PORD embarked on an assessment of voter attitudes which culminated in a major report called The Floating Vote.
The economy has undergone considerable change. Television has come to dominate political life in a way that would have been inconceivable in 1945. The idea that voters have changed too is very plausible. They are far less likely to be members of a political party. The intensity of their psychological attachments to parties has undoubtedly declined. Voters are, if anything, slightly more volatile and slightly more hesitant in their support. Voters’ attitudes do appear to explain slightly more of the variation in vote than before.
The Choice: How Bill Clinton Won by Bob Woodward