By Andy Robinson
In promoting Social switch (Without promoting Out) professional fundraising coach and advisor Andy Robinson indicates nonprofit pros how you can begin and maintain profitable earned source of revenue ventures that supply monetary protection and strengthen an organization's undertaking. step-by-step, this worthy source exhibits the way to set up a crew, pick out a enterprise, draft a marketing strategy, locate start-up investment, and effectively industry items and prone. Robinson comprises serious info at the tax implications of earned source of revenue and the professionals and cons of company partnerships. The e-book additionally addresses while to think about outsourcing, participating with rivals, and elevating extra money to extend the enterprise.
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Extra resources for Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits
Many of these organizations have found ways to repackage their knowledge or programs to reach different audiences that are more likely paying customers. Earned income is an important line item in the budget, and several staff members are involved in product or service development, promotion, and keeping track of the income. They may also have an informal brainstorm group or “venture committee” made up of board, staff, and community volunteers. These groups usually generate 10 to 50 percent of their revenue through the sales of goods and services.
12 SELLING SOCIAL CHANGE (WITHOUT SELLING OUT) As the experts emphasize, “being entrepreneurial” is not merely about selling; it’s a way of thinking. These organizations tend to consider their work in terms of its value—both social and monetary—and view their members, donors, clients, beneficiaries, partners, funders, and even the community at large as customers or perhaps shareholders. Indeed, several of the groups featured in these pages now sell what they used to give away, which is one way of defining entrepreneurial.
William A. Duncan, in a booklet written for the Center for Community Change, suggests the opposite approach. “There are many feasible venture ideas,” he writes, “but few people who can actually make them work. ” If you choose to go outside your organization, however, beware: hire someone who loves your mission as much as he enjoys building a business. ” 30 SELLING SOCIAL CHANGE (WITHOUT SELLING OUT) Every organization profiled in this book includes an entrepreneur on staff or board, and many groups have different people in charge of different earned income projects.
Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits by Andy Robinson