Risk Issues and Crisis Management in Public Relations: A by Michael Regester PDF

By Michael Regester

ISBN-10: 0749451076

ISBN-13: 9780749451073

ISBN-10: 0749454431

ISBN-13: 9780749454432

The recognition of a firm impacts even if we purchase from, paintings for, provide to and put money into that association. This fourth variation of threat matters and drawback administration in Public kin defines acceptance, explores the best way to price it, and gives functional directions for successfully handling it. This most up-to-date variation gains new sections at the results of contemporary global occasions, company Social accountability, weather swap and sustainability, felony revisions and using the web in a obstacle. that includes new case experiences on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the booklet charts how quickly the popularity administration time table strikes and but how slowly company learns.

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Additional info for Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice)

Sample text

Robert Nelson, head of the NCA, confirmed this, saying that the trade association was against the move because it would damage Ethiopian farmers economically. He said that the Ethiopian government had been badly advised and the move could result in the government setting coffee bean prices unreasonably high, resulting in fewer exports. In a press release, the NCA said that trademarking a geographical area was not consistent with US law. It added that, even if other intellectual property methods were used to trademark the coffee beans, no value would be added to Ethiopian coffees.

15 Risk issues management ● ● ● ● ● ● ● ● ● ● Are there linkages to other issues, and are there legacy problems? How strong are the key activists? How far have the dynamics of the issue lifecycle developed? What impact will dealing with this issue have on the organization? What are the risks (and opportunities) if we ignore the issue? How are the company’s key stakeholders likely to react, and how strong is our support base on the issue? How confident are we that we can influence the issue in the way we want?

One of the longest running boycotts has been against Nestlé. Baby Milk Action has been waging a record 25-year-long war against the company over the way it has marketed infant formula products, which it claims contravene the World Health Organization (WHO) code. In the 1970s, when the company was accused of selling infant formula in developing countries at prices that could not be afforded and where clean water was virtually non-existent, the company decided to ignore allegations of irresponsible behaviour and greed.

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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice) by Michael Regester

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