By Kevin Moloney
All PR, no matter if for charities or palms brands, is susceptible propaganda. even though it has its indisputable merits (it grabs recognition and is helping flow extra information), it additionally has bills (such as selective messaging). This broadly revised variation of a vintage textual content totally investigates PR, updating and increasing past arguments and construction upon the winning first version with new innovations, facts and facts. Thought-provoking and stimulating, Rethinking Public family members second variation demanding situations traditional PR knowledge. It develops the authorised pondering at the most vital query dealing with PR - its dating with democracy - and unearths a stability of benefits and downsides which go away a residue of shock. It tackles topical concerns reminiscent of: PR as a kind of propaganda which thrives in a democracy the connections among PR and journalism the media, promotions tradition and persuasion. Designed to entice ultimate 12 months undergraduates, postgraduates and researchers learning public relatives, media and communications stories, this booklet explores crucial courting PR has – the relationship with democracy – and asks what advantages or bills it brings to politics, markets and the media.
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Extra info for RETHINKING PUBLIC RELATIONS: PR PROPAGANDA AND DEMOCRACY
The industry has firms and individuals specialising in ‘celebrity PR’: Freud Communications for example. 9 Fun and frothy their work may be, but these promoters and protectors of the glitterati carry negotiating clout. It is Max Clifford, as well as libel lawyers, who gets £100,000 plus outcomes for his ‘kiss-and-tell’ clients. Well entrenched in royalty, politics, the media and entertainment, PR is now edging towards the domain of individual self-development. It has been personalised and customised as part of the self-improvement culture – Mastering Public Relations,10 Be Your Own Spin Doctor11 and Public Relations for Dummies12 are in the bookshops.
This altered paradigm for the UK political economy has resulted in business and pro-market interests predominating over their ideological and material competitors. Collectivism and corporatism have faded, whether temporarily or not. Now, mainstream political parties vie to be more business-friendly. They do so because of a broader shift in ruling ideas in favour of many business values. In this shift, competition is proclaimed over monopoly; consumers are flattered rather than producers cared for; markets have grown up where the plan once regulated; private wealth is privileged over public goods.
Kisch (1964, p. 22) also put turnover at £50 million in 1961/2. 16 In the early 1990s, turnover was estimated at £1 billion. 3 billion and for 2004 was in excess of £3 billion,17 with an estimated 40,000 people employed. The figures are from the Chartered Institute of Public Relation (CIPR), the professional development and representative body for PR individuals. 5bn and employees at 48,000. 18 The Public Relations Consultants’ Association (PRCA) represents the interests of larger PR consultancies.
RETHINKING PUBLIC RELATIONS: PR PROPAGANDA AND DEMOCRACY by Kevin Moloney