New PDF release: Public Relations Writing: Form & Style

By Doug Newsom

ISBN-10: 0495095664

ISBN-13: 9780495095668

PUBLIC family WRITING: shape and elegance combines the sensible process of a exchange publication with the elemental ideas and theories of Public family to supply you with the fundamental recommendations and strategies had to write with realizing and function. this article publications you thru a logical development of PR writing, beginning with an evidence of ways this type of writing is exclusive and via exploring the felony and moral duties. It additionally introduces you to the several types and methods in the back of writing rules that you're going to have to increase. The tenth version includes a "Writing for decide on Publics" part that covers public kin writing assignments that you will most likely encounter early on your profession: emails, memos, letters, reviews and suggestions, backgrounders and place papers. Writing for mass media and the extra complicated public kin writing capabilities, together with media kits, media pitches, print and on-line newsletters, brochures, magazines, together with these on-line, and annual experiences are also lined during this complete consultant. the recent version encompasses a separate workout booklet that includes 3 PR eventualities and a brief learn for every bankruptcy. to be had with InfoTrac scholar Collections

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Sample text

We must provide competent management, and their actions must be just and ethical. We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens—support good works and charities and bear our fair share of taxes. We must encourage civic improvements and better health and education. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources. Our final responsibility is to our stockholders.

These may seep into your writing as a result of rushed, sloppy editing, failure to verify details and the like. But if you simply rationalize them as “honest” mistakes, you’re really not being very responsible. You are paid to do things correctly, and this includes preventing “honest” mistakes from getting by. To illustrate, the annual report of a major oil company contained an out-of-place decimal point that dramatically reduced estimates of its oil reserves from those it had claimed in previous reports.

No one and no organization can make you do something you believe is wrong, even if it is not illegal. If you cave in because you need the money, you like your position, you’re really CHAPTER TWO Ethical and Legal Responsibility of the PR Writer 19 counting on an attractive retirement program or the like, your convictions are mostly for show. That’s your fault. Don’t blame the organization, society or some generalized “other” for the bottom-line decisions you make. If you don’t have the courage of your convictions, you may tend to assume that others don’t either.

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Public Relations Writing: Form & Style by Doug Newsom

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