New PDF release: Proceedings of the 1996 Academy of Marketing Science (AMS)

By Elizabeth J. Wilson, Joseph F. Hair Jr.

ISBN-10: 3319131435

ISBN-13: 9783319131436

ISBN-10: 3319131443

ISBN-13: 9783319131443

This quantity comprises the whole complaints from the 1996 Academy of promoting technological know-how (AMS) Annual convention held in Phoenix, Arizona. The examine and displays provided during this quantity hide many elements of promoting technological know-how together with business plan, customer behaviour, advertising administration, overseas advertising and marketing, advertising and marketing schooling, between others.

Founded in 1971, the Academy of promoting technological know-how is a global association devoted to selling well timed explorations of phenomena concerning the technological know-how of selling in idea, study, and perform. between its companies to contributors and the neighborhood at huge, the Academy deals meetings, congresses and symposia that allure delegates from worldwide. shows from those occasions are released during this lawsuits sequence, which bargains a complete archive of volumes reflecting the evolution of the sector. Volumes convey state of the art learn and insights, complimenting the Academy’s flagship journals, the magazine of the Academy of selling technological know-how (JAMS) and AMS Review. Volumes are edited through major students and practitioners throughout quite a lot of topic parts in advertising science.

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Additional resources for Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

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Bahn, James Madison University ABSTRACT This paper reports the results of an analysis of the hypothesized relationship between a person's self concept as an ecological advocate, the propensity to recycle household items, and a person's attitudes toward recycling and The findings of this recycling behaviors. research suggest that consumers perceive themselves more than ecological advocates as strong recyclers, that is, as people who recycle quite a few household items regularly. Further, the analysis concerning attitudes with recycling behaviors suggests three distinct market segments based on their attitudes and the items that they recycle.

274 Bruce L. Alford, University of Evansville Adhijit Biswas, Louisiana State University The Effects of Brand Quality and Price on the Evaluation of Brand Extensions . . . . . . . 282 Jean B. Romeo, Boston College William B. Dodds, Ft. Lewis College Socially Responsible Consumption Tendencies and Their Effects on the Evaluation of Products . . . . . . . . . . . . . . . . . . . . . . . . 289 Anne L. Balazs, University of Oklahoma Jean B. Romeo, Boston College Sales Management Issues The Effects of Ingratiation on Horizontal Relationship Quality Within Sales Units .

S experiment, if a seller was deemed category-atypical, the generalized judgment held in memory for typical members of the category was not used. Instead, more thoughtful (or piecemeal) processing of selling These are interesting messages took place. implications for the role of affect in selling encounters, since both positive and negative outcomes can be achieved, hypothetically, depending upon the degree of typicality exhibited by the seller. Schwarz and Bless ( 1992), however, follow this same train of thought to a different destination.

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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference by Elizabeth J. Wilson, Joseph F. Hair Jr.


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