By Costas Panagopoulos, James Druckman, Martin Kifer, Michael Parkin, Kevin Pirch, Professor Vassia Gueorguieva, Professor Allison Slotnick, Professor Sandra Suârez, Professor Steffen Albrecht, Professor Maren Lnbcke, Professor Rasco Hartig-Perschke, Profess
Of the various groundbreaking advancements within the 2008 presidential election, an important may be using the web. In Politicking on-line participants explorethe influence of expertise for electioneering reasons, from operating campaigns andincreasing illustration to finally strengthening democracy. The publication unearths how social networking websites akin to MySpace and fb are utilized in campaigns alongside withe-mail, SMS textual content messaging, and cellphones to assist tell, aim, mobilize, and speak with voters.While the net could have reworked the panorama of recent political campaigns during the global, Costas Panagopoulos reminds readers that officers and crusade employees have to adapt to altering situations, recognize the boundaries in their equipment, and mix new applied sciences with extra conventional options to accomplish an total stability.
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Additional info for Politicking Online: The Transformation of Election Campaign Communications
203; Ireland and Nash 1999)6 and that gender matters in the sense that it generates diﬀerent approaches to campaigning (on gender, see, for example, Kahn 1996; Gulati and Treul 2003; Puopolo 2001, 2039). Incumbency status may also aﬀect these decisions in that challengers may have a stronger inclination to use technology as a way of gaining ground on established incumbents (see, for example, Fenno 1996; Herrnson 200; Herrnson Stokes-Brown, and Hindman 2007, 33 and 35). Diﬀerences in the oﬃce level being contested may factor into the extent to which candidate Web sites go beyond the “electronic brochure” standard.
J . K I F E R , M . PA R K I N in the 200 presidential election. (It also may relate to their minority party status, since they may attract users likely to criticize the majority Republican Party; see Druckman, Kifer, and Parkin 2007). 1 percent for every million dollars raised, which suggests that resources play a role in determining whether this technology is used. We also find, once again, that race competitiveness is an important factor in determining the use of technology. In this case, the odds of using two-way communication drop by 3 percent for every one-level increase in race competitiveness, which confirms the hesitancy that candidates in tight races have about relinquishing control over their Web site’s central message, even if it means that the site will be less engaging.
New York: Columbia University Press. Kamarck, E. 1999.
Politicking Online: The Transformation of Election Campaign Communications by Costas Panagopoulos, James Druckman, Martin Kifer, Michael Parkin, Kevin Pirch, Professor Vassia Gueorguieva, Professor Allison Slotnick, Professor Sandra Suârez, Professor Steffen Albrecht, Professor Maren Lnbcke, Professor Rasco Hartig-Perschke, Profess