By Diana S. Newman
Winner of the 2002 Skystone Ryan examine Prize from the organization of Fundraising Professionals.Sponsored by means of the distinguished Council on Foundations, commencing doorways is a down-to-earth consultant for fundraising practitioners who are looking to increase their investment base and succeed in new donors or enhance the range in their present improvement courses. established in stable examine, commencing doorways offers information regarding the cultural and charitable practices of 4 vast teams: African american citizens, Asian american citizens, Latinos, and local american citizens. it's jam-packed with illustrative own tales, real-life examples, and confirmed innovations. furthermore, this hands-on resource:Helps readers comprehend the wealthy philanthropic traditions in various American populationsShows find out how to inspire clients to develop into donors via own conferences, condo events, detailed occasions, and direct mailPresents functional principles for looking presents from company vendors of numerous cultural backgroundsDescribes ap propriate and powerful how one can motivate small donors to develop into huge donors
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Additional info for Opening Doors: Pathways to Diverse Donors
It cannot continue to exclude ethnically and racially diverse prospective donors, who represent 30 percent of the United States population. In order to attract and include any or all of these diverse populations, an organization must create a development plan that is appropriate to the speciﬁc group it wishes to approach. This is simply good fundraising practice. The organization cannot assume that programs it has used effectively with white donors will also work for new and different populations.
K. Kellogg, and David and Lucile Packard Foundations and published by the Council on Foundations in 1999. She has written articles appearing in such national publications as Planned Giving Today and Journal of Gift Planning. Newman was a cofounder of the original Leave A Legacy program in Columbus, which was adopted as a national model in 1996 by the National Committee on Planned Giving and is now offered in more than 150 communities across North America. Newman 6/5/02 2:29 PM Page xxxiv xxxiv ABOUT THE AUTHOR at the Center on Philanthropy at Indiana University and wrote the curriculum for its course, Community Foundation Fundamentals.
S. Caucasian population. S. population in the future. 4 percent. S. population. 2). S. population in the future. 2. Age of United States Population by Race and Ethnicity (2000). S. Bureau of the Census, 2000a. the word only to major ﬁnancial contributions. Many members of diverse communities associate philanthropy only with wealthy white men—such as Andrew Carnegie and John D. Rockefeller. This book uses the term philanthropy as Merriam-Webster deﬁnes it. Multiple Meanings of Philanthropy Philanthropy includes sharing of time, skills, and money; giving to meet immediate needs; and promoting behavior that mitigates the effects of future problems and takes advantage of future opportunities.
Opening Doors: Pathways to Diverse Donors by Diana S. Newman