By Burkhard Schwenker, Mario Müller-Dofel, Christian Krys
Change or die! With this stark declare starts off the adventure in the course of the company lifecycle. Why accomplish that many businesses fail? Why do managers fight to acknowledge switch early or hesitate to take full of life motion? Why – and the way – needs to the normal lifecycle idea be modernized whether it is nonetheless to supply legitimate orientation?
In this essay, Roland Berger CEO Burkhard Schwenker analyzes the demanding situations dealing with managers this day and explores their implications for stable administration. company administration, he argues, needs to once more turn into extra direct, extra own, extra entrepreneurial. His skilled and considerate research is complemented via insightful, candid interviews with popular marketers and company leaders, carried out via journalist Mario Müller-Dofel. ultimately, Schwenker outlines an time table calling for motion in six particular areas.
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Additional resources for On Good Management: The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger
Is it really that simple? Can successful lifecycles really be put down to good fortune, certain skills and, above all, specific management attributes? The interviews with experienced and successful top managers in the next chapter will, I hope, show whether my conceptual deliberations hold water – and where they perhaps need to be corrected, extended or adjusted. 62 3. 1 ABOUT OUR INTERVIEWEES A book like this is designed to appeal to established business leaders, up-and-coming managers and the interested public.
This list of positive examples of corporate restarts could naturally be a little longer. I would also put Intel on it: Under Andy Grove, Intel made the leap from memory chips to processors and pulled off a phenomenal branding coup in its chosen industry with the "Intel Inside" claim. IBM is another one, having morphed from hardware seller into a leading provider of software, services and financing solutions. After that we start having to look harder for successful examples. On the other hand, the likes of Daimler (see above) highlight the significant dangers inherent in any restart strategy.
But for us managers – two of the people interviewed later in this book are part of the regular Weconomy team – it is a wonderful experience to meet them. 31 41 ON GOOD MANAGEMENT I get a great deal out of the exceptional mood at these meetings every year. For the startup entrepreneurs themselves, however, the reality can all too often and all too quickly look very different indeed. Maybe the design idea cannot be translated "as is" into a product suitable for volume rollout, or at least not at the budgeted production cost, and compromise becomes necessary.
On Good Management: The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger by Burkhard Schwenker, Mario Müller-Dofel, Christian Krys