Download PDF by Charles Dennis (auth.): Objects of Desire: Consumer Behaviour in Shopping Centre

By Charles Dennis (auth.)

ISBN-10: 0230509487

ISBN-13: 9780230509481

ISBN-10: 1349507849

ISBN-13: 9781349507849

Show description

Read or Download Objects of Desire: Consumer Behaviour in Shopping Centre Choices PDF

Similar marketing books

Al Ries, Jack Trout's The 22 Immutable Laws of Marketing: Violate Them at Your Own PDF

The authors have distilled their 40-plus years of selling services to supply the most important to today's aggressive market, displaying you what makes a few items inordinately profitable whereas others fall by way of the wayside.

John F. Sherry, Eileen Fischer's Explorations in Consumer Culture Theory PDF

The literature of industry behaviour, lengthy ruled by way of fiscal and mental discourse, has matured within the final decade to bare the enormous expanse of intake job now not safely addressed – in both theoretical or empirical standpoint - by means of the discipline's favoured methods. The lived event of intake in cultural and historic context, rendered in a manner that's either intellectually insightful and authentically evocative, and that acknowledges the dynamics of lodging and resistance that signify the individual's dating with the industry, is the critical interpretive thrust of an rising interdisciplinary box inquiry largely labelled "consumer tradition idea.

Joe Vitale's Your Internet Cash Machine: The Insiders Guide to Making Big PDF

Your net money desktop takes you purchase the hand and leads you thru the full strategy of construction a profitable net company. It walks you thru the method of choosing a distinct segment in response to your pursuits and wishes, development a website, and coping with your enterprise. overlaying very important subject matters like advertising and marketing and attracting site visitors and filled with convenient assets, this is often the hands-on consultant you must commence getting cash now.

Read e-book online Guerrilla Marketing: Breakthrough Strategies: Triple Your PDF

How can you double, triple, or quadruple your revenues within the subsequent ninety days and extend your online business exponentially? the secret's with three way partnership partnerships. even if it sounds daunting or oversimplified, the apparent fact is, it really works. you could take your corporation to the following point with the facility of joint ventures.

Additional info for Objects of Desire: Consumer Behaviour in Shopping Centre Choices

Sample text

14. 15. 16. 17. 18. 19. 20. 1 The Top 20 UK shopping centres Source: Allegra (2002). Greenhithe, Kent Gateshead Dudley Sheffield Thurrock, Essex Manchester Milton Keynes Manchester Newcastle Nottingham North London Telford, Shropshire Torfaen, Wales Southampton Peterborough Glasgow Reading Luton Bristol Cydebank Background 17 (Allegra, 2002). The main reasons stated for this preference concerned one-stop comparison-shopping and protection from the weather. A census of shopping centres and high streets in Melbourne, Australia indicated that shopping centres offered consumers greater ‘spatial convenience’ than high streets, in the form of one-stop shopping, greater selection of shopping services and extended trading hours (Reimers and Clulow, 2004).

The model used is of the compensatory type, which, according to Oppewal and Timmermans (1997) has been found to be as good as or superior to non-compensatory models. In an alternative approach where straightforward ratings on a 1 to 5 scale were compared with patronage, a discriminant analysis would have been appropriate. Here, though, Attractiveness, Distance and the dependent variable Relative spending are measured on continuous scales. The Oppewal and Timmermans approach was followed in considering image evaluations as interval rather than ordinal data.

Shopping centre expansion has continued flat across Western Europe, with the only significant increases in space since 1996 taking place in central and Eastern Europe. 3 million square metres of shopping centre GLA – Frasquet et al, 2001). Lord (1985) drew attention to the ongoing need for shopping centre ‘revitalisation’, quoting Lieber’s (1981) statement that shopping centres 10 years old are considered ‘mature’, those built 15 years ago ‘old’ and those aged 20 years ‘ancient’. The findings from this book should be just as relevant to the revitalising and marketing of existing shopping centres as to planning new ones.

Download PDF sample

Objects of Desire: Consumer Behaviour in Shopping Centre Choices by Charles Dennis (auth.)

by Kenneth

Rated 4.95 of 5 – based on 36 votes