Download PDF by Charles Dennis (auth.): Objects of Desire: Consumer Behaviour in Shopping Centre

By Charles Dennis (auth.)

ISBN-10: 0230509487

ISBN-13: 9780230509481

ISBN-10: 1349507849

ISBN-13: 9781349507849

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Additional info for Objects of Desire: Consumer Behaviour in Shopping Centre Choices

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14. 15. 16. 17. 18. 19. 20. 1 The Top 20 UK shopping centres Source: Allegra (2002). Greenhithe, Kent Gateshead Dudley Sheffield Thurrock, Essex Manchester Milton Keynes Manchester Newcastle Nottingham North London Telford, Shropshire Torfaen, Wales Southampton Peterborough Glasgow Reading Luton Bristol Cydebank Background 17 (Allegra, 2002). The main reasons stated for this preference concerned one-stop comparison-shopping and protection from the weather. A census of shopping centres and high streets in Melbourne, Australia indicated that shopping centres offered consumers greater ‘spatial convenience’ than high streets, in the form of one-stop shopping, greater selection of shopping services and extended trading hours (Reimers and Clulow, 2004).

The model used is of the compensatory type, which, according to Oppewal and Timmermans (1997) has been found to be as good as or superior to non-compensatory models. In an alternative approach where straightforward ratings on a 1 to 5 scale were compared with patronage, a discriminant analysis would have been appropriate. Here, though, Attractiveness, Distance and the dependent variable Relative spending are measured on continuous scales. The Oppewal and Timmermans approach was followed in considering image evaluations as interval rather than ordinal data.

Shopping centre expansion has continued flat across Western Europe, with the only significant increases in space since 1996 taking place in central and Eastern Europe. 3 million square metres of shopping centre GLA – Frasquet et al, 2001). Lord (1985) drew attention to the ongoing need for shopping centre ‘revitalisation’, quoting Lieber’s (1981) statement that shopping centres 10 years old are considered ‘mature’, those built 15 years ago ‘old’ and those aged 20 years ‘ancient’. The findings from this book should be just as relevant to the revitalising and marketing of existing shopping centres as to planning new ones.

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Objects of Desire: Consumer Behaviour in Shopping Centre Choices by Charles Dennis (auth.)


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