By Julia I. Walker
Eventually, a transparent and compelling consultant to the most important parts shared through all campaigns. Illuminating case reports, functional instruments, confirmed techniques, and important tricks displayed during the ebook spotlight options to universal hindrances that could journey up even the skilled crusade expert. Emphasis is given to new instruments to be had throughout the net, comparable to websites for prospect examine and using digital media to assist make your organization's case stand out one of the pageant.
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Additional info for Nonprofit Essentials: The Capital Campaign
3). Analyze both your current development staff capacity and your campaign needs to determine whether you should hire new staff, bundle some functions together, add functions to current staff members’ job descriptions, hire consultants, or identify outside contractors. There is no one-size-fits-all staffing plan; some small organizations contract out all campaign activities, while larger organizations may double the size of their staff during a campaign. Don’t automatically assume that your current staff can’t take on additional responsibilities, even if they are very busy with current assignments.
Year 1: Begin Leadership Gift Phase (raise $4 million) • Recruit campaign co-chairs and campaign committee members. 1 (CONTINUED) • Solicit leadership gifts from board, co-chairs, and campaign committee. • Focus on prospects of $100,000+, assign them to volunteers. Year 2: Begin Public Phase (raise additional $3 million) • • • Hold campaign kick-off event to begin public phase. Plan small group events to cultivate new prospects. Solicit major gifts of $25,000 to $100,000. Year 3: Complete the Public Phase (reach the $10 million goal) • Broaden base of lower-level support through direct mail and telemarketing.
To build consensus, it is important to take the results of an internal plan to the board and other external advisory groups for their input and involvement. It is critical to achieve buy-in across the organization, from senior management to the board, before going out to convince donors that they should invest in your plan. IN THE REAL WORLD Leading a Strategic Planning Process Here Is the Planning Process That One Nonprofit Followed to Prepare for Its Capital Campaign, Working with Internal Staff: • • • • • • • • • • • • Plan for a three-year horizon.
Nonprofit Essentials: The Capital Campaign by Julia I. Walker