By Julia I. Walker
"Major presents are on the center of any coordinated, profitable fundraising attempt. Julie Walker exhibits you ways to do it all-- locate the customers, employees this system, and ask for the money. The sidebar tales and real-world examples sprinkled through the e-book are wonderful, but nonetheless make some extent. i might purchase it for the recommendation and hold it for the anecdotes."--Duris Holmes, Chairman of the Board Benjamin Franklin highschool New Orleans, LouisianaPart of the AFP/Wiley Fund improvement sequence, Nonprofit necessities: significant presents is a certified advisor to significant reward fundraising, concisely offered in a layout that's obtainable, full of life, and easy-to-read. With in-depth recommendation from skilled fundraiser Julia Walker, this publication takes the reader from the early phases of building a software throughout the center parts of all significant present courses: deciding on and ranking clients; getting ready the case; education volunteers; cultivating donors; making the ask; and delivering acceptance and stewardship for the present. Its nuts-and-bolts presentation makes a speciality of the right way to create a prospect-centered application that develops the means to have interaction and solicit donors, successfully according to their specific pursuits and wishes.
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Additional info for Nonprofit Essentials: Major Gifts (AFP Fund Development Series) (The AFP Wiley Fund Development Series)
Sometimes major gifts are solicited by a peer whom the donor “owes,” in the sense of needing to return a favor, or a friend who asked the prospect to give to a favorite nonprofit. The key to the success of the solicitation often is figuring out these kinds of social patterns to get the right solicitor matched to the right donor. The Role of Money and Timing Donors of larger gifts also have a variety of financial issues to consider, over and above the personal motivational forces just discussed.
Use electronic screening results to prioritize names for review, if your organization has done such screening. 6. , class year) so that screeners can match their own profile. 7. Provide an introduction to the session to explain what you are doing and why. Ask the host to speak briefly. 8. Assure the screeners of complete confidentiality. 9. Do screening either silently, with each member of the group working on their own list, or out loud, with all members of the group reviewing the same list. 10.
The argument goes that if one employee—say, the football coach—is responsible for bringing in a major percentage of the revenue and publicity for the organization, then that person deserves to be paid relative to his importance to the organization as a whole. In many universities today, the football coach is paid more than the president, and the university feels lucky to have attracted a winning coach at whatever the price. Much the same story is true with major gift officers. If a trained, professional advancement staff member is paid $100,000 but brings in a gift of $5 million, the high salary is easy to justify.
Nonprofit Essentials: Major Gifts (AFP Fund Development Series) (The AFP Wiley Fund Development Series) by Julia I. Walker