By Scott C. Stevenson
Originally released via Stevenson, Inc., this sensible source is helping nonprofit corporations learn how to advertise naming presents, determine new naming reward possibilities, and effectively shut extra naming presents. It comprises effortless to appreciate methods for constructing or bettering naming giftplans, examples of functional and inventive naming present possibilities, options or advertising named presents, and examples of what quite a few nonprofit enterprises have performed to extend named gift.
Important themes coated include:
- Naming opportunities
- Essential parts of a named agreement
- Valuing naming present opportunities
- Naming coverage considerations
- Naming rights limits
- Gift appeal
- Donor outreach
- Naming reward consequences
- Named sponsorship opportunities
- Minimum endowment levels
- Special events
- Naming reward guidelines
- Named endowments
- Naming present requirements
Please observe that a few content material featured within the unique model of this identify has been got rid of during this released model as a result of permissions issues.
Chapter 1 Naming present rules (pages 4–9):
Chapter 2 opting for Naming possibilities (pages 10–14):
Chapter three Determing Naming present standards, expense (pages 15–17):
Chapter four Introducing, remaining Named presents (pages 18–23):
Chapter five advertising instruments, recommendations to realize Naming presents (pages 24–29):
Chapter 6 developing Memorial, in Tribute Naming presents (pages 30–35):
Chapter 7 setting up Named cash via deliberate presents (pages 36–38):
Chapter eight Tying Naming presents into Capital Campaings (pages 39–43):
Chapter nine Stewarding and spotting Named Donors (pages 44–48):
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Extra info for Naming Gift Opportunities: How to Successfully Secure More Naming Gifts
Of course, Mr. Duke ... "24 If this memory was correct, and forty years is an especially long time where remembering accurately is concerned, the fact that]. B. Duke's associates did not scrutinize the indenture more critically was unfortunate, for, as will be discussed, there were a number of questionable matters and at least one major blunder, with immediately unfortunate consequences, that might easily have been avoided. Since there is so little evidence concerning the conference in Charlotte, one can only speculate, but one possible explanation for the apparent lack of critical comment may have had to do with an idiosyncrasy of].
B. Duke died, one of the ideas that originally led him to structure the Endowment as he did began to lose some of its validity or, put another way, to be significantly diluted. As Duke explained in his indenture, in his long involvement with the development of water powers in the Carolinas' Piedmont region he had "observed how such utilization of a natural resource, which otherwise would run in a waste to the sea ... " It was with these views in mind, he concluded, that he recommended the securities of the Duke Power Company as the prime investment for the Endowment.
Rankin explained that ]. B. Duke, "exercising the same careful and discriminating judgment in investing in humanitarian service that he had used in his business enterprises," had seen this great need of rural people and provided a sum for hospital purposes that would, at least initially, produce an estimated $I million annually. Through the great medical school that was projected at Duke University and the income from the trust fund for hospitals, Rankin foresaw four distinct types of medical service that would be rendered to Carolinians.
Naming Gift Opportunities: How to Successfully Secure More Naming Gifts by Scott C. Stevenson