By Ruth Rentschler and Anne-Marie Hede (Eds.)
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Additional info for Museum Marketing. Competing in the Global Marketplace
ASDM, ASDP. Bannister, L. (2006). User generated content: power to the people. TMC Net. htmϾ (accessed 11 September 2006). Barry, A. (2006). Creating a virtuous circle between a museum’s on-line and physical spaces. In Museums and the Web 2006: Proceedings (J. Trant and D. ). Archives & Museum Informatics. archimuse. htmlϾ (accessed 2 May 2006). Bawa, M. (2006). How people find museum collection content online. UK Museums on the Web Conference. shtml#dphillipsϾ (accessed 11 July 2006). Burton, C.
Curators intend that the site include some interactivity, allowing users to create their own portfolios of images from the collections and possibly submit identification or other information about selected photos, as individuals are often not named (PMAM and GNMA, 2005). ruϾ in St Petersburg, Russia, are collaborating to develop content for a web-based exhibition on the traditions, history and techniques of imperial Russian illustrated art books and journals. Curators are also exploring the collections of these museums to source content for the exhibition: USA The Library of Congress, Washington, DC ᭹ New York Public Library, New York City, NY ᭹ Harvard University, Boston, MA ᭹ On-line museum marketing in the age of engagement 33 Russia ᭹ The State National Library, St Petersburg ᭹ The State Hermitage, St Petersburg ᭹ Pushkin Museum on Moika River Embankment, St Petersburg ᭹ The Museum-reserves: the Pavlovsk Palace, Tsarskoe Selo and Peterhof The site will cater to the research community as well as general visitors, and provides deeper interpretation and access to materials that are often remote to these audiences.
1990). Rethinking the Museum and Other Meditations. Smithsonian Institution Press, Washington, DC. Williams, R. and Rubenstein, R. (1992). Visitor studies: committed to change. Muse, Spring, 12(1), 41–5. , Creaser, C. and Davies, J. E. (2001). UK Museums Retrospective Statistics Project. Library and Information Statistics Unit, Leicestershire. The departing train: on-line museum marketing in the age of engagement Amelia Bartak Introduction In this chapter, we consider how museums can effectively use the on-line, virtual environment to interact with audiences and importantly, why they should.
Museum Marketing. Competing in the Global Marketplace by Ruth Rentschler and Anne-Marie Hede (Eds.)