Heather Mansfield's Mobile for Good: A How-To Fundraising Guide for Nonprofits PDF

By Heather Mansfield

ISBN-10: 0071825460

ISBN-13: 9780071825467

An specialist in nonprofit fundraising indicates how one can take complete benefit of trendy fastest-growing electronic platform
the writer of Social Media for Social Good presents a pragmatic, step by step consultant to launching a brand new web site and electronic mail publication that's suitable with cellular units, in addition to optimizing their efforts on fb, Twitter, Google+, LinkedIn, YouTube, and different websites for cellular devices.
Heather Mansfield is the relevant blogger at Nonprofit Tech for solid.

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In addition, since maintaining momentum and buy-in is important, close this section by asserting that progress on achieving your goals and action items will be reported quarterly. 25 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 MOBILE FOR GOOD STEP 4: CREATE A BUDGET Once you have completed your audit and strategic plan documents, you need to create a mobile and social fundraising budget that corresponds to the action items you prioritized in your strategic plan.

1. Use a Single-Column Design For many years e-newsletter design trended toward using two columns— a larger one for the body content of the e-newsletter and another, smaller column to feature calls-to-action and special campaigns. This format, however, is difficult to read on mobile devices, especially on smartphones. To ensure that your e-newsletter can be read on both PCs and mobile devices, your e-newsletter template should be one column that is 500 to 600 pixels in width and that includes a banner at the top that spans the entire width of the e-newsletter and is no smaller than 300 pixels in height.

Use Large Buttons for Calls to Action for Easy Tapping and Clicking When using call-to-action buttons, it’s important to consider that tapping will soon be the primary means for click-throughs and opt-ins. Buttons that are 44 pixels in height are optimal for browsing on PCs, tablets, and smartphones. 9. Host Your Blog Inside Your Website The more often your nonprofit blogs, the higher the search engine optimization (SEO) value for your website. A blog hosted within your website also ensures consistency in branding and more traffic to your website.

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Mobile for Good: A How-To Fundraising Guide for Nonprofits by Heather Mansfield


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