New PDF release: Media Access: Social and Psychological Dimensions of New

By Erik P. Bucy, John E. Newhagen

ISBN-10: 0805841091

ISBN-13: 9780805841091

In Media entry: Social and mental Dimensions of recent know-how Use, editors Erik P. Bucy and John E. Newhagen current the most recent paintings, theoretical explorations, and unique learn findings on media entry from a group of the world over popular media and know-how researchers. Chapters enhance accelerated definitions and conceptual understandings of entry to stimulate additional examine, supply new views on coverage discussions, and facilitate media participation between these susceptible to being left at the back of. Broadening our realizing of data expertise use, this assortment bargains: *Novel perspectives--chapters display new tools of addressing chronic questions concerning motivation, cultural context, socioeconomic assets, technical wisdom, and mental talents required for effective use of data and communique applied sciences. *Conceptual integration--each bankruptcy addresses an essential point of media entry and summarizes pertinent findings, weaving jointly effects to supply much-needed integration throughout communique and know-how reports. *Multidisciplinary approaches--chapters signify quite a few conceptual and methodological ways, deriving social reasons from large-scale survey information, mental causes from experimental information, and cultural causes from intensity interviews and ethnographic tools. *Shifting the coverage and examine agenda--this quantity extends and redirects elements of the electronic divide debate whereas elaborating the "media entry" method of learning new expertise use. Taken as an entire, Media entry finds problems linked to complete entry to new verbal exchange applied sciences and proposes analytical frameworks that open new avenues of scholarly research and coverage attention. it really is meant for students and graduate scholars in journalism, mass verbal exchange, telecommunications, media stories, details technology, public coverage, psychology, sociology, informatics, human-computer interplay, and different disciplines desirous about the problem of media entry.

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Extra resources for Media Access: Social and Psychological Dimensions of New Technology Use (Routledge Communication Series)

Sample text

The limited-capacity model provides a micro perspective on the process whereby individual subjects select, encode, store, and retrieve mediated matter. Yet the processing of a message is not seen as a distinctly linear procedure. New information often does not sequentially move through the selection, encoding, storage, and retrieval sequence. For example, encoded information might not be stored at all or already stored information might be used to support the encoding process (Lang, 2000, 2001).

A large portion of computer components are actually manufactured in Asia, and the technology is readily available, albeit primarily to the middle class, in Latin America as well. System Access. System access does not get mentioned as much as it should. Laurel (1991) used the dramatic stage as a metaphor for the computer interface and made the point that the computer user, like the theater goer, is not aware of what is going on behind the scenes. 4 The distributed nature of Internet architecture technologically enables its interactivity, the single most important feature that distinguishes the new medium from earlier media systems.

During the initial phase of research in this 12 newhagen and bucy area, one important exercise might be to take a hard look at what statisticians call the outliers—those who do not fit the group pattern. Do African Americans and Hispanics who are wired fit the mainstream demographic pattern for Internet use? Demographic variables, such as race, are frequently confounded by other factors, such as education and income. The problem is how to unpack this set of important societal determinants. One way to address this area of concern is to ask the question: Would increasing education solve the access problem, or is it more deeply rooted?

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Media Access: Social and Psychological Dimensions of New Technology Use (Routledge Communication Series) by Erik P. Bucy, John E. Newhagen


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