New PDF release: McGraw-Hill 36-Hour Course in Business Writing and

By Kenneth Davis

ISBN-10: 0071738266

ISBN-13: 9780071738262

Supercharge your writing talents . . . through the top of the week! within the office, your writing speaks volumes approximately you. no matter if you’re crafting a three-line message or a 300-page record, you want to write in a elegant, expert way—regardless of your place or career.

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Extra info for McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition (McGraw-Hill 36-Hour Courses)

Example text

But I hope that the people I talked with became more aware that writing is never read in the abstract. It’s always read in very specific circumstances. Marketers, perhaps more than any other businesspeople, truly understand the importance of considering audience circumstances. ’ If an employee of the manufacturer was in the cab when the driver asked the question, the cabbie got paid one hundred dollars. ” The point? The manufacturer’s marketers realized that at the trade show, a cab ride offered a rare “captive” situation, a distraction-free circumstance in which to get a marketing message through.

34 The McGraw-Hill 36-Hour Course in Business Writing and Communication • If you’re an introvert, you may find it hard to move out of the planning stage into “quick and dirty” drafting. You’ll be helped by the advice, in step 5, about drafting without editing. When you write to extroverts, try to overcome your reticence by projecting self-assurance. • If you’re a sensor, be sure to move beyond the specific details in your writing to generalizations or conclusions. Be careful about trying to apply writing “rules” too rigidly; realize that you need to adapt to your specific writing situation.

Although certain professions tend to attract certain types, this tendency is by no means absolute. S. armed forces, all 16 MBTI types were represented. If you know your MBTI type and those of your readers, you’re especially fortunate: you’ll be able to answer the “personality” question with great precision. If you know only your own type and can make a decent guess about those of your readers, you’ll still be able to do excellent planning. ” Thus you may want to write a very rough draft as part of step 3 and then reorganize it in step 4 so that you’ll be able to write a much more organized draft in step 5.

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McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition (McGraw-Hill 36-Hour Courses) by Kenneth Davis

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