By Gordon C. Bruner, II..
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Extra info for Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research / Vol. 6.
Likely likely likely likely likely is is is is is it it it it it that you would accept __________’s advice about __________ in the future? thatÂ€__________’s future advice about __________ would be useful to you? thatÂ€__________’s future opinions about __________ will be informative to you? that you would allow __________ to choose an __________ for you in the future? Â€ In each item, one blank should name a specific person while the other names a specific object. Â€In Study 1, Gershoff, Mukherjee, and Mukhopadhyay (2007) used items #1 - #3 whereas in Study 2 they used Â€#4 and #5.
2001) to measure affect. 79 was reported by RaghubirÂ€and Srivastava (2009) for use of the scale in Study 2. VALIDITY: No evidence of the scale's validity was provided by RaghubirÂ€and Srivastava (2009). COMMENTS: Two Items from this scale along with four other itemsÂ€were used in Study 3 by RaghubirÂ€and Srivastava (2009) to produce four scales. Â€Their item composition variedÂ€depending upon the underlying latent factor as well as the amount of money being received ($10 vs. $100). , Joel B. Cohen, John W.
Raju, Sekar, H. Rao Unnava, and Nicole Votolato Montgomery (2009), "The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands," Journal of Advertising, 38 (2), 21-35. Â€Â€Â€ very uninvolved / very involved concentrating very little / concentrating very hard paying very little attention / paying a lot of attention I carefully considered the advertising claims about the (product name). Â€Â€Lord, Lee, and Sauer (1994) used each of the above items, a seven- point response format, and a scale stem that read “While listening to the radio commercials I was…” The first three items were used by Ahluwalia, Unnava, and Burnkrant (2001) with a seven- point response scale but the type of scale stem and/or directions they used is unknown.
Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research / Vol. 6. by Gordon C. Bruner, II..