Marketing principles: a broadened concept of marketing - download pdf or read online

By William G. Nickels

ISBN-10: 0135582059

ISBN-13: 9780135582053

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Going down-ladder of powers means re-expressing a variable by raising it to a power p that is less than 1. The most common p values are 1/2 , 0, – 1/2 and –1. 33 are used. , is multiplied by –1), for which the reason is theoretical and beyond the scope of this chapter. Accordingly, starting at p = 1, the data analyst goes down-ladder, resulting in re-expressed variables, for X and Y, as follows: Starting at X1: ;  ;   − ; ²  ²; −… Starting at Y1: <  <   − < ²  ²< −… Some re-expressed variables down-ladder have special names.

A dummy variable (X_dum) — a variable that assumes two numerical values, typically 1 and 0, which indicate the presence and absence of a condition, respectively — is structure. For example, X_dum = 1 if X equals 6; X_dum = 0 if X does not equal 6. 1 Fitted Logit Plot The fitted logit plot is a valuable visual aid in uncovering and confirming structure. The fitted logit plot is defined as a plot of the predicted logit against a given structure. The steps required to construct the plot and its interpretation are: 1.

The concept of degrees of freedom gives a deceptive impression of simplicity in counting the pieces of information. However, the principles used in counting are not easy, for all but the mathematical statistician. To date, there is no generalized calculus for counting degrees of freedom. Fortunately, the counting already exists for many analytical routines. Therefore, the correct degrees of freedom are readily available; computer output automatically provides them, and there are lookup tables in older statistics textbooks.

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Marketing principles: a broadened concept of marketing by William G. Nickels


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