Download PDF by Mark Oglesby: Marketing Communications For Solicitors

By Mark Oglesby

ISBN-10: 1874241198

ISBN-13: 9781874241195

This e-book offers a reference resource at the sensible technique of selling a legislation company. The publication is designed to be instantly understandable to the layman,a template for the promoting apprentice, a guidebook to the attorney, and a resource of recent principles to the skilled specialist. Pragmatic instead of theoretical, every one bankruptcy covers the promoting aid strategies and finances on hand to the pro perform. there's an emphasis on checklists and pitfalls to prevent, and anecdotal adventure is shared.

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Kim Tasso wants to see legal secretaries, many of whom are highly qualified, used more imaginatively, while Georgina Schneeman is concerned at the inability of some partners to delegate. In his tour of firms, while researching this book, the author saw too many underused fee earners, bored secretaries and sleepy trainee solicitors to disagree. It is not necessary to empire-build in a law firm. The marketing department (or PR office, or promotion service, or marketing communications section) can function fairly happily with perhaps four full time staff in a large firm, three in a medium sized firm, and one or two in a small firm.

Ring colleagues, in your firm and in others. Find the consensus view. It is rare that this will be universal, but it should become clearer. Every publication can offer a good reason to advertise; if this were not so, it would have gone to the wall. Therefore, since it is always easy to justify a decision to advertise in a particular publication, it is lazy not to present corroborating evidence that it is indeed the right place. Should you advertise against a special feature, or in isolation? The most effective advertising is usually repetitive.

Look through any selection of copy and vast quantities are drafted with headlines that are the advertising equivalent of the most boring person you could meet at a party. See Figure 9 for a demonstration and Figure 10 as an alternative option. 39 ADVERTISING Fig 9 TURGID S EAL & W INSTON S OL I CI TORS LEGAL HELP WITH RUNNING YOUR BUSINESS SEAL & WINSTON HAS PROVIDED LEGAL ADVICE TO BUSINESSES IN THE WEST MIDLANDS FOR TWENTY YEARS. WE COVER A FULL RANGE OF SERVICES, FROM SETTING UP A COMPANY TO FUNDING AND FROM DIRECTORS' DUTIES TO EMPLOYEES' CONTRACTS.

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Marketing Communications For Solicitors by Mark Oglesby

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