Download e-book for iPad: Market Research Made Easy (Self-Counsel Business) by Don Doman, Dell Dennison, Margaret Doman

By Don Doman, Dell Dennison, Margaret Doman

ISBN-10: 1423709748

ISBN-13: 9781423709749

ISBN-10: 1551804093

ISBN-13: 9781551804095

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Extra info for Market Research Made Easy (Self-Counsel Business)

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48 Market research made easy SAMPLE 4 ADDITIONAL QUESTIONS ARISING FROM YOUR RESEARCH List what new questions about your project need to be answered. What kind of data, primary or secondary, might answer your additonal questions. ) will you use to gather this data. Additional Questions 1. 2. 3. 4. 5. Is direct mail my best marketing method? What are the best mailing list sources? Are there other competitors I’m not aware of? Best packaging, mailing methods? Can I confirm my secondary buying trends among executive women?

Salespeople and sales contacts Listen to your salespeople (or to your prospects if you are the one doing the sales calls). What do prospects say, or how do they react? ” Ask your salespeople to repeat dialogues they have with prospects (or recall them yourself). What did you or the salesperson say? What did the customer say? Get a flavor for the entire conversation, not just a chance phrase. Put yourself into the customer’s shoes and mentally walk around your product, metaphorically kicking its tires.

NEXT STOPS: THE CHAMBER OF COMMERCE AND THE EDA After a couple of hours at the library, head for the chamber of commerce and the Economic Development Administration (EDA) or regional development board. In our experience, you’ll often find them in the same building. Much of the local community information you will find in the library will have been generated and supplied by the local chamber and the EDA, often in conjunction with a government regional planning commission. You will find additional and more specific information by going straight to the source.

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Market Research Made Easy (Self-Counsel Business) by Don Doman, Dell Dennison, Margaret Doman


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