Download PDF by Rainer Haas, Maurizio Canavari, Bill Slee, Chen Tong, Bundit: Looking East, Looking West: Organic and Quality Food

By Rainer Haas, Maurizio Canavari, Bill Slee, Chen Tong, Bundit Anurugsa

ISBN-10: 9086860958

ISBN-13: 9789086860951

This publication represents a distinct number of eu and Asian views at the construction, exchange and intake of top quality nutrition. The quickly growing to be call for for natural and caliber meals in Europe imposes new demanding situations on competing nutrients price chains. Europe, because the largest around the globe meals importer, draws many constructing and built international locations in Asia. Prospering chinese language and Thai nutrition markets supply new possibilities for ecu operators. prosperous and educated shoppers on either continents look for reliable top of the range nutrition products.Farmers, operators and shops from far-off cultures are dealing with diverse criteria, dealing with the ever expanding necessity for mutual figuring out. This booklet is the output of Bean-Quorum an eu funded Asia-Link venture. Bean-Quorum represents a consolidated community of researchers operating including the enterprise quarter and NGOs to reinforce eu Asian knowing approximately natural and caliber nutrition. This e-book describes worldwide developments in natural and caliber nutrition alternate and connects them with contemporary advancements in Asian and eu industry constructions. chosen case experiences illustrate the impression of natural and caliber nutrition creation on themes starting from sustainable rural improvement, to the opportunity of unique new plant forms to buy judgements of eu or Asian retail managers. chosen eu markets are reflected by means of the location in chinese language and Thai markets. ultimately, environmental concerns relating worldwide exchange of caliber foodstuff are addressed.

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Extra info for Looking East, Looking West: Organic and Quality Food Marketing in Asia and Europe

Sample text

OMIaRD Publication, Volume 7. University of Wales, Aberystwyth, UK. ; Lüth, M. , 2004. Analyse des Kaufverhaltens von Selten- und Gelegenheitskäufern und ihrer Bestimmungsgründe für/gegen den Kauf von Öko-Produkten. Selbstverlag – Bundesprogramm Ökologischer Landbau, Bonn, Germany. USDA (United States Department of Agriculture), 2007. Organic Agriculture: 2007. The Census of Agriculture. S. National Level Data. gov/Publications/2007/Full_ Report/Volume_1,_Chapter_1_US/. Accessed January 2007. , Strauch, C.

The specialised shops are mainly spread throughout Northern Italy (95). In 2004 the total value of sales in Italy was about 282 million euros. In Italy the specialised shops such as national and regional franchising chains (NaturaSì, CarneSì, Verona, Italy; Bottega and Natura, Turin, Italy) still play a dominant role with a market share of 55% (Figure 10). Moreover, in the most important Italian supermarkets, organic products do not exceed 300 SKUs, while in specialised shops such categories rise up to 500.

In Italy the specialised shops such as national and regional franchising chains (NaturaSì, CarneSì, Verona, Italy; Bottega and Natura, Turin, Italy) still play a dominant role with a market share of 55% (Figure 10). Moreover, in the most important Italian supermarkets, organic products do not exceed 300 SKUs, while in specialised shops such categories rise up to 500. In Germany the organic market has been mainly built up and dominated by specialised shops, but in recent years conventional supermarkets have entered the market and now have a market share of 49% (Figure 10).

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Looking East, Looking West: Organic and Quality Food Marketing in Asia and Europe by Rainer Haas, Maurizio Canavari, Bill Slee, Chen Tong, Bundit Anurugsa


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