Julia I. Walker's Jump-Starting the Stalled Fundraising Campaign (The AFP PDF

By Julia I. Walker

ISBN-10: 047049655X

ISBN-13: 9780470496558

ISBN-10: 0470500360

ISBN-13: 9780470500361

Take your fundraising crusade from caught to sensationalThings have without notice gotten much more durable within the fundraising enterprise. Nonprofits have all started looking for new how one can make budgets stretch additional, to do extra with much less, and to maximise their go back on investment.Part of the AFP / Wiley Fund improvement sequence, Jump-Starting the Stalled Fundraising crusade can assist your nonprofit increase a strategic method of fundraising within the vulnerable economic system, with recommendation on figuring out in case your crusade is in hassle, what temporary steps you could take to stem your losses, and the way to prevent the pinnacle 10 crusade mistakes.Concise and functional, Jump-Starting the Stalled Fundraising crusade discusses:Fundraising in a tough monetary environmentKnowing the way to determine opportunitiesHow to re-engage board, employees, and volunteersProspect id, cultivation, and solicitationCommunicating extra successfully to draw extra supportBuilding on possibilities for switch around the organizationStuck? Jump-start your crusade at the present time with Julia Walker’s step by step information, sensible instruments, and transparent options for buying your nonprofit’s crusade again at the street to luck.

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Extra resources for Jump-Starting the Stalled Fundraising Campaign (The AFP Wiley Fund Development Series)

Sample text

Be creative about outreach to younger donors; try social networking or viral campaigns to broaden your base. 9. Not energizing constituents. If your campaign needs are truly urgent, your constituents at all levels need to share that sense of urgency. Create energy for your campaign by harnessing new electronic communication methods like interactive web sites and social networking, develop public events to showcase your services, and create a new PR plan to build support for your cause. Find ways to 13 Fundraising in a Challenging Economic Environment get people talking about your organization and create a buzz.

4. Asking too soon. 5. Not asking at all. 6. Not closing the solicitation once it has been made. 7. Taking donors for granted once a gift is closed. 8. Going back to the same old donors over and over. 9. Not energizing your constituents at all levels on your behalf. 10. Not developing a strong enough case to show why you need the money. 2 in more detail to understand them better: 1. Lowering the leadership gift size. Many campaign planners now presume that top level gifts will be smaller than leadership gifts received by the organization in the past.

2. How many gifts and how many dollars have been raised from each geographic region? Define appropriate geographic regions for your organization if you have not already done so. Sort your giving in ways that makes sense for your campaign: by city, by zip code ranges, by region, or by state. Preliminary analysis from a geographic perspective should answer these questions:  Which geographic areas are strongest in terms of total giving (dollars)?  Which geographic areas are strongest in terms of total giving (number of gifts)?

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Jump-Starting the Stalled Fundraising Campaign (The AFP Wiley Fund Development Series) by Julia I. Walker


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