By Maria Elizabeth Grabe
Picture chunk Politics is the 1st ebook to systematically determine the visible presentation of presidential applicants in community information assurance of elections and to attach those visible photographs with shifts in public opinion. proposing the result of a accomplished visible research of basic election information from 1992-2004, encompassing 4 presidential campaigns, the authors spotlight the remarkably effective impact of tv photographs in terms of comparing leaders. The ebook attracts from a number of disciplines, together with political technology, behavioral biology, cognitive neuroscience, and media reviews, to enquire the visible framing of elections in an incisive, clean, and interdisciplinary model. furthermore, the booklet provides findings which are counterintuitive and problem extensively held assumptions--yet are supported by means of systematic facts. for instance, Republicans obtain always extra favorable visible therapy than Democrats, countering the normal knowledge of a "liberal media bias"; and photo bites are extra general, and in a few elections stronger, in shaping voter critiques of applicants than sound bites. eventually, the authors supply a beginning for selling visible literacy between information audiences and produce the significance of visible research to the leading edge of analysis.
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Extra resources for Image Bite Politics: News and the Visual Framing of Elections (Series in Political Psychology)
Both occurred in the early primary season, just after critical losses in the Iowa caucuses. In Dean’s case, an aggressively shrill display seemed to reinforce impressions that he was a powder keg waiting to explode and therefore unsuitable for presidential consideration. Clinton managed to soften her stern image by welling up and showing her emotional side—but not to the point of actual tears. Both episodes represented nonverbal expectancy violations (see Burgoon and Walther),142 but while in Clinton’s case the evaluation was positive, in Dean’s case the net effect was negative.
26,117 “Even in a lifelong couch potato, the visual system never ‘learns’ that television is a pane of glowing phosphor dots” (p. 29119), or, nowadays, a liquid crystal or plasma display. Because the brain’s affective circuitry interprets media images as reality and responds in real time according to literal visual circumstances, understanding perceptual processing has important implications for media-effects research (see Barry,87 p. 59). 59,120 Neuroimaging studies have found that faces undergo specialized processing in the fusiform gyrus, in an area commonly called the fusiform face area.
Once a facial image is presented for viewing, for example, perception of that image as a face occurs approximately 47 milliseconds after exposure,83 the equivalent of about two frames of video or 1/20th of a second. By this time, sensory information from the optic nerve has already traveled through the thalamus to the limbic region of the brain, particularly the amygdala, “where the emotional import of the incoming sensory streams can be determined” (p. 3734). A second pathway, from the thalamus to the higher brain regions, including the visual, somatosensory, motor, and prefrontal cortices, supports conscious awareness or knowable feelings and appraisals (see LeDoux91 and Mishkin and Appenzeller94).
Image Bite Politics: News and the Visual Framing of Elections (Series in Political Psychology) by Maria Elizabeth Grabe