How to Write Successful Fundraising Letters - download pdf or read online

By Mal Warwick

ISBN-10: 078795652X

ISBN-13: 9780787956523

ISBN-10: 0787959359

ISBN-13: 9780787959357

For busy fundraisers, writing letters of allure should be complicated and exhausting. Now, a advisor from the nation's most appropriate letter-writing tutor--direct mail specialist Mal Warwick--shows fundraisers what makes the easiest letters paintings. even if its basic recommendation in regards to the greatest mail concepts, or particular suggestion for these drawn to the main points of a right away mail crusade, Warwick retains fundraisers on target while he reminds: "You're writing for results--not a Pulitzer Prize." In how you can Write winning Fundraising Letters, Warwick's step by step version for writing a profitable charm walks you thru the severe phases; his themes variety from laying the foundation for a filthy rich crusade all through to the significance of thanking donors. Supported by way of an in depth choice of version letters, Warwick's no-nonsense, jargon-free paintings has helped millions of fundraisers in attaining effects. learn a evaluate written by way of Charity Channel Founder/CEO Stephen C. Nill:

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Extra info for How to Write Successful Fundraising Letters

Sample text

Roximately four seconds. The reader picks tents. Even before she has read a sin S have immediate impact on her. She unfolds neral impression of what they contain. ht seconds. If the writer ,the reader is now fully engaged in the e writer’s objective is to involve the reader by pere of the blocks of text in the letter-to become omprehensive second dialogue. “This means you nee er’s interest long before the twenty seconds are up, e recipient will continue reading only if the benefits to ithin the first few seconds.

Then you quickly flip the letter over to the back page to see who’s writing to you. Your eyes temporarily fix on thesignatureandthe typed name below it, then drop down onto the postscript;it’s only three lines long, so you read it through. Sure enough, [fill-in-the-blank] is hoping you’ll send money to do something new about whatchamacallit. A whole new round of questions rushes to the surface-questions such as, “How are they going to pull that off again? Will my twenty-five bucks make a difference?

You’re satisfied. [Fill-in-the-blank] is doing exactly what you’d hoped, andyou’re just as eager to be part of the act this year as you were before. Out of longingrained habit, you grab the reply card and scan it to be sure you didn’t misunderstand what [fill-in-the-blank] expected of you. Satisfied there was no miscommunication, you add thereply card to [fill-in-the-blankl’s postage-paid return envelope and drop them on topof the gas and electric bill: both will go into the “bills to pay” file.

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How to Write Successful Fundraising Letters by Mal Warwick

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