By Quintus Tullius Cicero
How to Win an Election is an historical Roman consultant for campaigning that's as updated as tomorrow's headlines. In sixty four BC whilst idealist Marcus Cicero, Rome's maximum orator, ran for consul (the optimum workplace within the Republic), his useful brother Quintus made up our minds he wanted a few no-nonsense suggestion on working a profitable crusade. What follows in his brief letter are undying bits of political knowledge, from the significance of promising every little thing to each person and reminding electorate concerning the sexual scandals of your rivals to being a chameleon, placing on an exceptional express for the hundreds, and continually surrounding your self with rabid supporters. provided right here in a full of life and colourful new translation, with the Latin textual content on dealing with pages, this unashamedly pragmatic primer at the humble paintings of private politicking is dead-on (Cicero won)--and as suitable this present day as whilst it used to be written.
A little-known vintage within the spirit of Machiavelli's Prince, the best way to Win an Election is needed studying for politicians and everybody who enjoys staring at them attempt to manage their means into office.
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Quisquis est enim qui ostendat aliquid in te voluntatis, qui colat, qui domum ventitet, is in amicorum numero est habendus. Sed tamen, qui sunt amici ex causa iustiore cognationis aut adfinitatis aut sodalitatis aut alicuius necessitudinis, iis carum et iucundum esse maxime prodest. indb 26 11/17/2011 11:31:51 AM H o w to W i n an E le c t i o n Rome and since you have so many potential enemies, you can’t afford to make any mistakes. You must conduct a flawless campaign with the greatest thoughtfulness, industry, and care.
But do go to them in person and let them know that if they back you in this election you will be in their debt. As for those who you have inspired with hope—a zealous and devoted group— you must make them to believe that you will always be there to help them. Let them know that you are grateful for their loyalty and that you are keenly aware of and appreciate what each of them is doing for you. The third class of supporters are those who show goodwill because of a personal attachment they believe they have made with you.
16. Et petitio magistratus divisa est in duarum rationum diligentiam, quarum altera in amicorum studiis, altera in populari voluntate ponenda est. Amicorum studia beneficiis et officiis et vetustate et facilitate ac iucunditate naturae parta esse oportet. Sed hoc nomen amicorum in petitione latius patet quam in cetera vita. Quisquis est enim qui ostendat aliquid in te voluntatis, qui colat, qui domum ventitet, is in amicorum numero est habendus. Sed tamen, qui sunt amici ex causa iustiore cognationis aut adfinitatis aut sodalitatis aut alicuius necessitudinis, iis carum et iucundum esse maxime prodest.
How to win an election : an ancient guide for modern politicians by Quintus Tullius Cicero