Growing Your Membership: 91 Ways to Recruit & Retain More - download pdf or read online

By Scott C. Stevenson

ISBN-10: 1118690540

ISBN-13: 9781118690543

ISBN-10: 1118703901

ISBN-13: 9781118703908

Originally released through Stevenson, Inc., this useful source offers organisations with recommendations for recruiting and holding individuals and comprises examples of ways a variety of nonprofit organisations have effectively elevated their club numbers.

Important subject matters lined include:

  • Staff engagement
  • Member testimonials
  • Award programs
  • Membership drives
  • Recognizing long term members
  • Attracting more youthful members
  • Member feedback
  • Member benefits
  • Community outreach
  • Loyalty cards
  • Entry-level techniques for brand spanking new members
  • Retention rates
  • Reciprocity agreements
  • Networking
  • Attracting company members
  • Members recruiting members
  • Volunteers and membership
  • Loyalty building
  • Recognition awards
  • Effective renewal notices

Please word that a few content material featured within the unique model of this identify has been got rid of during this released model as a result of permissions issues.

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Additional info for Growing Your Membership: 91 Ways to Recruit & Retain More Members

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In addition, since maintaining momentum and buy-in is important, close this section by asserting that progress on achieving your goals and action items will be reported quarterly. 25 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 MOBILE FOR GOOD STEP 4: CREATE A BUDGET Once you have completed your audit and strategic plan documents, you need to create a mobile and social fundraising budget that corresponds to the action items you prioritized in your strategic plan.

1. Use a Single-Column Design For many years e-newsletter design trended toward using two columns— a larger one for the body content of the e-newsletter and another, smaller column to feature calls-to-action and special campaigns. This format, however, is difficult to read on mobile devices, especially on smartphones. To ensure that your e-newsletter can be read on both PCs and mobile devices, your e-newsletter template should be one column that is 500 to 600 pixels in width and that includes a banner at the top that spans the entire width of the e-newsletter and is no smaller than 300 pixels in height.

Use Large Buttons for Calls to Action for Easy Tapping and Clicking When using call-to-action buttons, it’s important to consider that tapping will soon be the primary means for click-throughs and opt-ins. Buttons that are 44 pixels in height are optimal for browsing on PCs, tablets, and smartphones. 9. Host Your Blog Inside Your Website The more often your nonprofit blogs, the higher the search engine optimization (SEO) value for your website. A blog hosted within your website also ensures consistency in branding and more traffic to your website.

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Growing Your Membership: 91 Ways to Recruit & Retain More Members by Scott C. Stevenson


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