Get Effective Risk Communication: A Message-Centered Approach PDF

By Timothy L. Sellnow, Robert R. Ulmer, Matthew W. Seeger, Robert Littlefield

ISBN-10: 0387797262

ISBN-13: 9780387797267

ISBN-10: 0387797270

ISBN-13: 9780387797274

"As we are facing the threats and matters posed by means of terrorism in a submit Sept. 11 global, possibility conversation is changing into even more very important as an intervention and mitigation approach. probability verbal exchange is now whatever that governments, the non-public zone and different stakeholders have to take into consideration sooner than, in the course of and after a typical or intentional catastrophic occasion. whereas intentional illness of the nutrition offer to reason damage represents a few certain demanding situations because of the own nature of the chance, the suggestions and examples lined during this ebook expand throughout capability occasions to supply a framework for a way to start wondering the extended value of danger communication."
Shaun Kennedy, Director, nationwide heart for meals safeguard and Defense

The overlying goal of this ebook is to build a communique established method of chance communique. In doing so, this e-book establishes a message-centered concentration to possibility verbal exchange. part one of many e-book establishes definitions and parameters of possibility conversation, identifies the advanced viewers expectancies for chance messages, and introduces a version of most sensible practices for powerful chance communique. In part , the easiest practices are utilized in 4 powerful case stories. part 3 contains chapters dedicated to constructing a conscious method of threat verbal exchange, moral issues of hazard communique, and a last bankruptcy that discusses destiny advancements of hazard communication.

This ebook is written for practitioners who're charged with growing and providing threat messages to most people; teachers who train the subsequent classes: foodstuff safeguard, Public future health, future health verbal exchange, possibility verbal exchange, Political verbal exchange, Emergency administration; and likewise students who write within the components of probability and difficulty communication.

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Extra info for Effective Risk Communication: A Message-Centered Approach

Example text

In contrast to the universal audience, particular audiences may be constructed variously. Initially, the speaker may consider the particular audience to be, in fact, the universal audience. Perelman and Olbrechts-Tyteca (1958/1971) conclude, “It none the less remains true that, for each speaker at each moment, there exists an audience transcending all others, which cannot easily be forced within the bounds of a particular audience” (p. 30). Slogans or platitudes such as, “Wash, Separate, Cook, Chill,” designed to warn people about how to handle uncooked meat, represent messages where the bounds between universal and particular dissolve.

Toronto: McGillQueen’s Press. , Farah, F. McDonald, L. , & Sellnow, T. (2006). Ten tips for risk and crisis communicators when working and conducting research with Native and New Americans. Fargo, ND: Institute for Regional Studies. Morgan, M. , & Atman, C. (2001). Risk communication: The mental models approach. New York: Cambridge University Press. Nicotera, A. M. (1983). Beyond two dimensions: A grounded theory model of conflict-handling behavior. Management Communication Quarterly, 6(3), 282–306.

Research, for example, has demonstrated that women are more receptive to risk messages than are men. Women also appear to respond to some kinds of risks with more problem solving strategies than do men. The ability to understand specific types of risk messages may be associated with educational level. There is also evidence that higher education is associated with greater use of Internet information sources. The elderly may be more susceptible to some risks due to underlying health factors. At the same time, they have broader frames of reference regarding risk and more experience in risk management.

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Effective Risk Communication: A Message-Centered Approach by Timothy L. Sellnow, Robert R. Ulmer, Matthew W. Seeger, Robert Littlefield


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