Donor-Centered Planned Gift Marketing: (The AFP Wiley Fund by Michael J. Rosen PDF

By Michael J. Rosen

ISBN-10: 0470581581

ISBN-13: 9780470581582

A clean step by step advisor for choosing your nonprofit's deliberate giving clients and encouraging them to provide generouslyDonor-Centered deliberate present advertising and marketing is helping nonprofit enterprises circulation past conventional advertising and marketing options that experience traditionally yielded merely modest effects and divulges how placing the point of interest at the donor can produce the easiest results for all. the following, nonprofits new to reward making plans will learn how to industry successfully from the beginning whereas people with confirmed courses will learn how to increase their efforts. you'll find out about quite a few donor-centered advertising channels and strategies, in addition to the way to generate inner help for a far better deliberate present advertising attempt. choked with invaluable and confirmed suggestions you could enforce for instant resultsOffers sensible instruments together with varieties and checklistsIncludes a worksheet to aid agencies calculate their deliberate giving potentialSharing the newest study findings, this e-book indicates you ways to spot who your deliberate giving customers are. you are going to how one can successfully concentrate on them via significant verbal exchange that eventually evokes them to give-and supply extra.

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Extra info for Donor-Centered Planned Gift Marketing: (The AFP Wiley Fund Development Series)

Example text

Then copy and paste the text of your letter, e-mail, web copy, or brochure into Wordle to create a word cloud. The words that appear largest are those used most often. Are those words institution focused or donor centered?  On an ongoing basis, it is important for you to see what your donors and prospective donors see. So, add your name and contact information to your organization’s database so that you will be included in all communications sent to your planned giving donors and prospective donors.

That is patently false. In fact, it could be argued that the Golden Rule is a self-centered rule—and not unlike a traditional salesman who assumes his product is right for his prospect and approaches the sale without considering the prospect’s needs. In sales— and relationships—one size (yours) does not fit all. With the Golden Rule, you run a greater risk of creating conflict than chemistry. After all, people have different needs, wants, and ways of doing things. The alternative to the Golden Rule is much more productive.

Quite a difference. The Platinum Rule accommodates the feelings of others. 1 2 E1C01 09/02/2010 11:47:59 Page 3 Take Care of Donors: A Lesson from Aesop By shifting the focus from the organization to donors and prospects, development professionals will achieve greater success and organizations will receive far greater benefit. By helping donors and prospects discover their philanthropic passion and by showing them how gift planning can help them realize their philanthropic aspirations while taking care of their loved ones, development professionals can perform a great service for these individuals while serving and benefiting the nonprofit organizations that employ them.

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Donor-Centered Planned Gift Marketing: (The AFP Wiley Fund Development Series) by Michael J. Rosen


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