Download e-book for kindle: Digitale Revolution: Auswirkungen auf das Marketing by Ralf T. Kreutzer

By Ralf T. Kreutzer

ISBN-10: 3658093935

ISBN-13: 9783658093938

ISBN-10: 3658093943

ISBN-13: 9783658093945

Ralf T. Kreutzer stellt dar, was once unter dem Begriff Gartner Hype Cycle verstanden wird und welche Technologien für die zukünftigen Herausforderungen an das advertising von besonderer Bedeutung sind. Der Autor analysiert das Themenfeld monstrous info, die Veränderungen des Kundenverhaltens sowie die steigende Bedeutung von Kooperationen und zeigt auf, wie intestine sich CMOs auf diese Herausforderungen vorbereitet fühlen. Ein Ausblick auf zukünftige Entwicklungen rundet das crucial ab.

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Rogers, M. (2011). Managing customer relationships, a strategic framework, 2nd edition. Hoboken. , & Rogers, M. (2012). Extreme trust, honesty as a competitive advantage. New York. Petouhoff, N. I. (2011). Crowd service: Customers helping other customers. In D. Peppers & M.  227– 234). Hoboken. Prange, S. (2012). Kooperation statt Konflikt. HB, 52 f. von Rauchhaupt, U. (2012). Dicke Daten. FAS, 71.

Gartner. (2013). 2013). com/newsroom/id/2575515. Zugegriffen: 12. Sept. 2012. Go-Globe. (2012). Homepage. com. Zugegriffen: 4. Okt. 2012. , & Postinett, A. (2012). Es geht nur miteinander. Handelsblatt, 54. IBM. (2011). Von Herausforderungen zu Chancen, Ergebnisse der Global Chief Marketing Officer (CMO) Study. Ehninge. Kersch, M. (21. Aug. 2012). Weiblich, ledig, jung sucht …, Die neue Zielgruppenansprache in der Multi-Channel-Welt, Vortrag auf dem Dialog-Marketing-Gipfel, Frankfurt. Kreutzer, R.

Kreutzer, R. (2013). ). Wiesbaden. Lecinski, J. (2011). ZMOT – Winning the zero moment of truth. Chicago. Nielsen. (2013). 2013). nielsen. html. Zugegriffen: 18. Mai. 2014. © Springer Fachmedien Wiesbaden 2015 R. T. , & Rogers, M. (2011). Managing customer relationships, a strategic framework, 2nd edition. Hoboken. , & Rogers, M. (2012). Extreme trust, honesty as a competitive advantage. New York. Petouhoff, N. I. (2011). Crowd service: Customers helping other customers. In D. Peppers & M.  227– 234).

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Digitale Revolution: Auswirkungen auf das Marketing by Ralf T. Kreutzer


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