By Indrek Ibrus, Carlos A. Scolari
Crossmedia and transmedia are key phrases of accelerating significance for media pros and students alike. even though those phenomena are older than occasionally argued, the affordances of electronic networked media have noticeably enriched the character of «crossmedia recommendations» of media industries. As such crossmedia is an emergent perform that arises as one of many center assets of complexity and innovation for overdue sleek cultures. This edited quantity comprises chapters by way of authors from 3 continents who procedure the phenomenon from various disciplinary angles: semiotics, cultural experiences, media economics, political financial system, innovation reports. the typical curiosity lies within the dynamics that result in experiments with crossmedia and in how our cultures are innovated via such practices.
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Extra resources for Crossmedia Innovations: Texts, Markets, Institutions
Obviously, both Jenkins and Long have recognized that an adaptation can never be a perfect and linear intersemiotic translation: Before I go too far, let me first concede that adaptations of a work are never identical to the original work. ” Tom Bombadil never graced the screen in Jackson’s film, and the ghost army never fought at Minas Tirith in Tolkien’s book. These changes often reflect both the benefits and disadvantages inherent in particular media types – Tom Bombadil was excised from the film due to time constraints, whereas the battles with the elves and ghost army were most likely added to take advantage of the opportunity for spectacle provided by the film medium (and a healthy budget for special effects) (Long 2007:22).
In this context the play Les Tres Bessones i l’Enigmatic Senyor Gaudí is the only text that actually expanded the story and added new characters and situations. These texts are characterized by this double and contradictory movement of media expansion and narrative compression. The Triplets and the incredible shrinking narrative 57 As we have seen, most investigators have considered the expansion of the story a sine qua non condition of transmedia storytelling. This double movement (expansion/compression) in the works of The Triplets and Gaudí challenges our conception of transmedia storytelling and confirms that there is still a long way to go in the narratological research of these productions.
Other adaptations include actantial changes and introduce changes to the narrative programmes. These intersemiotic translations are the most interesting from the perspective of transmedia storytelling since they allow the expansion/ compression movements to be identified.
Crossmedia Innovations: Texts, Markets, Institutions by Indrek Ibrus, Carlos A. Scolari