Read e-book online Creative Arts Marketing, Second Edition PDF

By Elizabeth Hill, Terry O'Sullivan, Catherine O'Sullivan

ISBN-10: 0750657375

ISBN-13: 9780750657372

ISBN-10: 1417507713

ISBN-13: 9781417507719

As a accomplished evaluate of all facets of selling within the quarter, artistic Arts advertising and marketing continues to be unrivalled, and also this variation supplies new insurance of-* present wisdom and top perform approximately advertising and ads via new media* The effect of courting advertising and marketing options * a unconditionally revised and stronger set of circumstances* fullyyt revised and up-to-date facts at the arts 'industry'Creative Arts advertising displays the variety of the humanities global in its huge ranging research of the way various advertising concepts have labored for a various variety of arts companies. As such it truly is a useful textual content for either scholars and humanities managers * A revised and entirely up to date new version of a hugely winning expert advertising title.* sensible integration of idea and advertising top perform for the humanities sector.* jam-packed with new and up-to-date examples, circumstances and vignettes.

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Additional info for Creative Arts Marketing, Second Edition

Example text

Virtual reality (the creation of vivid three-dimensional renderings of buildings and environments in a digital format) offers venues the possibility of showing ticket purchasers the different view of the auditorium available from different seats. Sophisticated telephone management systems can inform callers of the length of the queue they are in – and perhaps convey promotional messages about future events and attractions. Furthermore, digital technology is also making an impact in areas such as photography, reprographics, print production and news coverage – all of which are key to the work of arts marketers.

Devolution, changing priorities, the relationship between central and regional decision-making, and the search for economies of scale have been some of the most important influences on this process. From their post-war beginnings as a single Arts Council of Great Britain, the separate Arts 24 Creative Arts Marketing Councils of England, Scotland, Wales and Northern Ireland have developed roles in co-ordinating, advocacy and planning alongside or instead of direct funding. On the other hand, the diversification of funding sources is likely to present arts organizations with a number of possible agendas.

The emphases on excellence and innovation underline the link with industry which is an important part of Smith’s perspective. 2 Public attitudes to the arts In November 2000, the Arts Council of England commissioned the Social Survey Division of the Office for National Statistics (ONS) to survey attendance, participation and attitude to the arts in a sample of UK citizens: ᭹ ᭹ ᭹ ᭹ ᭹ 97% thought that all schoolchildren should have the chance to participate actively in the arts. 74% agreed that there should be public funding of the arts.

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Creative Arts Marketing, Second Edition by Elizabeth Hill, Terry O'Sullivan, Catherine O'Sullivan


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