Contemporary Research in E-Branding - download pdf or read online

By Subir Bandyopadhyay

ISBN-10: 1599048132

ISBN-13: 9781599048130

Advertising over the net implies an entire new size during which to interact the shopper. to stay profitable in todays electronic international, businesses needs to harness the facility of affiliate marketing to arrive the limitless strength of shoppers worldwide.Contemporary examine in E-Branding presents state-of-the-art learn at the emergent factor of the web as a important organizing platform for integrating advertising communications. Combining worldwide views from advertising and marketing and internet expertise teachers and specialists into one multidisciplinary reference paintings, this greatest Reference resource bargains researchers, students, and practitioners an authoritative view on e-Branding to extend the visibility and good fortune of businesses in all company nation-states.

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These individuals that have started to use online formats to participate in political issues have been traditionally called “digital citizens” (Katz, 1997). According to Katz (1997) and UCLA (2004), as the use of information technologies grows, the individuals show a more democratic profile, know the political system better and increase their voting intention. Likewise, they have a wider knowledge of their country’s political life, 21 The Role of Blogs on a Successful Political Branding Strategy current events, and participants.

Thus, this result may be especially relevant for political parties due to the fact that the great efforts needed to win new voters make it increasingly necessary to reinforce the ties established with the previous ones. In addition, blogs also allows obtaining other advantages which can be summarized in the following aspects: • • • • Increase of the candidate’s popularity, as well as the diffusion of the program ideas. Fundraising to defray campaign costs. The online coordination of campaign meetings so that a larger number of people may be called.

Furthermore, they read more than those consumers who make a scarce use of information technologies. Their trust in the institutions and the possibility of changing those aspects which largely affect the community’s well-being is higher. They are more optimistic and their capacity to assess political decisions, far from irrational alignments with certain parties, is more significant. However, the most relevant characteristic of the digital citizen is shown by ICPI (2004). According to this study, the digital citizen is seven times more likely to act as an opinion leader among those making up his immediate circle.

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Contemporary Research in E-Branding by Subir Bandyopadhyay


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