New PDF release: Consuming Books (Routledge Interpretive Marketing Research)

By Stephen Brown

ISBN-10: 020302012X

ISBN-13: 9780203020128

ISBN-10: 0415367670

ISBN-13: 9780415367677

The deciding to buy, promoting, and writing of books is a tremendous within which advertising looms huge, but there are only a few books which care for publication advertising (how-to texts excepted) and less nonetheless on publication intake. This cutting edge textual content not just rectifies this, but additionally argues that faraway from being indifferent, the publication enterprise in reality epitomises today’s leisure economic system (fast relocating, hit pushed, extreme pageant, fast technological switch, etc.). Written by way of a magnificent roster of popular advertising and marketing experts, many with adventure of the e-book alternate and all talented writers of their personal correct, eating Books steps again from the practicalities of e-book advertising and marketing and takes a glance on the from a broader purchaser learn viewpoint. together with 16 chapters, divided into 4 free sections, this key textual content covers: * a historic evaluation* the usually acrimonious marketing/literature interface* the patrons of books (from publication teams to bookcrossing)* a attention of the tensions that either literary kinds and retailers suppose. With anything for everybody, eating Books not just enhances the ‘how-to’ style yet presents the intensity that past stories of booklet intake conspicuously lack.

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Rattles from the swill bucket 1111 2 3 4 5 6 7 8 9 1011 1 2 3111 4 5 6 7 8 9 20111 1 2 3 4 5 6 7 8 9 30111 1 2 3 4 5 6 7 8 9 40111 1 2 3 4 5111 17 Robertson, R. (2003) Mortification: Writers’ Stories of their Public Shame, London: Fourth Estate. Robinson, J. (2004) ‘Novel Products in Aisle Nine’, The Observer, 19 September, 12. Rocco, F. (2004) ‘Sitting in Judgement’, The Economist, 23 October, 99–100. Rosser, A. (2004) ‘The Prose Brothers’, Word, December, 142–3. G. (1996) Literature and the Marketplace, Lincoln, NE: University of Nebraska Press.

Html). A key result has been a broadening of Christian bookstores’ product lines and a series of brand extensions for Bibles. In these stores sales of books, Bibles, and Sunday school texts declined from 68 percent in 1978 to 49 percent in 1993 (McDannell 1995). Prominent among the merchandise categories that displaced printed material were music, gifts, cards, videos, toys, crafts, jewelry, and art. htm). The tales about talking vegetables, loosely based on Bible stories, are designed to entertain children.

At the same time, Bibles in the Victorian home were cherished as treasured family possessions and heirlooms rather than mere commodities (McDannell 1995, pp. 86–7). It was a marker of family history, a repository of family records, a constant in a changing world, and a symbolic representation of household values. It was a vehicle through which Victorian mothers ideally imparted these values to their children. If there were few American translations of the Bible earlier, the twentieth century brought numerous new Bibles.

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Consuming Books (Routledge Interpretive Marketing Research) by Stephen Brown

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