By Peter Howson
Advertisement Due Diligence (CDD) is set telling the adaptation among better companies and bad companies, that is why this ebook is a mix of enterprise approach, advertising and marketing research and marketplace study. in spite of the fact that CDD isn't really concerning the bland program of analytical recommendations, it's approximately figuring out how companies and markets paintings and what's rather vital for earnings and development.
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Extra resources for Commercial Due Diligence: The Key to Understanding Value in an Acquisition
Was conﬁrmed by the biggest customer. It had chosen the target to pilot a new project aimed at helping suppliers manage products from ‘the factory ﬂoor to the back door’. Other suppliers to the same customer acknowledged that supply chain management was key and if you could demonstrate to the customer that you could meet its needs you could ﬁght the threat of cheap imports. The customer’s quest for just-in-time and its ability to get it from UK-based suppliers contrasted starkly with deliveries from European suppliers.
5, and vice versa. Furthermore, the ﬂat-pack market in the UK was extremely underdeveloped. Penetration levels were below 10 per cent 26 Commercial Due Diligence CASE STUDY 8 – continued compared with 34 per cent in Germany and 40 per cent in Scandinavia and Holland. The worry was not the market, but the customer concentration and the type of customer. Every piece of logic and experience said that it was only a matter of time before these two large customers shifted their purchasing to low-cost economies.
There is something very wrong and its causes are most likely the same as those that have contributed to the stunning ﬁnancial performance – cuts in sales, marketing and research and development (R&D) expenditure that contribute to short-term ﬁnancial gains but undermine the longer-term market position. FDD does not tell half the story. 12 Hypothetical Ltd – market performance 30 Commercial Due Diligence should be seen as complementary. This complementarity should be recognized by ensuring the two teams work together.
Commercial Due Diligence: The Key to Understanding Value in an Acquisition by Peter Howson