By Andrea B. Geffner
The following in its newly up-to-date variation is the simple option to write company letters which are transparent, concise, attention-grabbing, grammatical, and efficient. pattern letters observe to revenues, public relatives, job-hunting, claims and alterations, business-to-business correspondence, and lots more and plenty extra. New during this version are information for powerful use of fax machines and computer-related media for enterprise correspondence. the writer issues out methods of keeping off ordinary pitfalls in enterprise writing, with tips about right note selection, right formatting, punctuation, and the fundamentals of creating transparent, grammatical sentences.
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The suggested merchandise must, naturally, be comparable to the original order and should be offered from a perspective, not of salvaging a sale, but of helping the customer. The letter must include a sales pitch for the suggested item, but it should emphasize the customer's needs. Of course, the letter should also explain why the original order cannot be filled. Figure 47 Substitute Delivery < previous page page_40 next page > < previous page page_41 next page > Page 41 Stopgap Letters When a thorough response to an incoming letter must be delayed, receipt of the letter at least should be promptly acknowledged.
Mentioning the date of the order; 2. including the order or invoice number; 3. explaining the date and method of shipment; 4. acknowledging the method of payment. Of course, all order acknowledgments should also express appreciation for the order and assure the customer that it will be filled. An acknowledgment is often an opportunity for a sales pitch. First of all, if a salesperson was involved in the order, his or her name should appear somewhere in the letter. But beyond this, a letter may also include a description of the merchandise to reaffirm the wisdom of the customer's purchase.
Finally, by letting her know WHEN you intend to buy, you've encouraged her to reply promptly. When a request does not hold the prospect for a potential sale, you should make your letter even more convenient for your reader: 1. Itemize and list the specific facts you want. 2. Enclose a self-addressed, stamped envelope. 3. Suggest a way in which you can reciprocate. EXAMPLE Dear Mr. Greenbaum: I am taking a course in Principles of Advertising at Smithville Community College in Smithville, Ohio, and am doing my term project on the ways in which American automobile manufacturers have been competing in the small-car market.
Business Letters the Easy Way by Andrea B. Geffner