By John Greenland
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Extra resources for Business Letters That Work
Once all information appeared at the top of the page. Now you may see the company logo prominent at the top but much of the statutory detail at the foot. * Consider how your letter will appear when it reaches your reader. If you have folded it twice with several enclosures to fit a standard window envelope it may look less impressive than when you completed the admired layout by adding your most careful signature. Is this you? * This is tidier but leaves less room for the script. How should I start my letter?
48 Business Letters that Work The non-technical explanation may need more words. Where the need is less clear you can emphasize the technical (by removing any definition or explanation to a bracket): ~ Our research indicated that pre-flooding (a high liquid flow rate) produced stirring (derangement) of the packed bed . . You can emphasize the general (by bracketing the technical term): ~ Our research indicated that a high liquid flow rate (pre-flooding) produced derangement of the packed bed (stirring) ...
Looking forward to your early reply. ) If I can be of any further assistance please do not hesitate to contact me. ) If you really intend the reader to come back to you, make it sound as if you mean it: If you need more information, please telephone me on extension 491. Underlying many of these concluding clichés is the feeling that you need to be courteous as you may have put the reader to some trouble. * * Courtesy should be in the way you deal with an issue, not in the cliché at the end. When you don’t know how to end your letter, you have probably ended it already.
Business Letters That Work by John Greenland