Download e-book for kindle: BOOM: Marketing to the Ultimate Power Consumer -- The by Mary Brown

By Mary Brown

ISBN-10: 0814429807

ISBN-13: 9780814429808

ISBN-10: 0814473903

ISBN-13: 9780814473900

With child Boomer ladies spending over one thousand billion cash a 12 months, the times of forty+ girls being missed by way of retailers are numbered increase is a finished advisor to selecting, attaining and influencing those ladies. The e-book positive factors insights and case histories from forty most sensible retailers, together with executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and extra. Key positive aspects this is often the one e-book on advertising and marketing to this particular demographic. child Boomers are the biggest generational demographic this present day, and ladies not just outnumber males, but in addition effect up to eighty% of loved ones buy judgements contains: The 8 belongings you would possibly not find out about Boomer girls yet should still, the Imago Diagnostic (ID), an review device to aid sellers determine what makes child Boomer ladies tick and extra

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Extra resources for BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman

Sample text

Their experiences gave them very different expectations for their futures, and for their roles and responsibilities in the world. They engaged actively in the workplace and achieved much greater autonomy in choosing lifestyles that expressed their individual choices. They were passionate about enhancing the quality of their lives. 45 BOOM At Garnet Hill, we are passionate about providing great product offerings that bring both aesthetic and practical fulfillment to people’s lives. There are many elements of our brand and lifestyle approach that create a natural affinity to Baby Boomer women.

This is the generation that rose up against the mythology that defined the perfect woman of the 1950s, and out of their convictions and enthusiasm, birthed the women’s liberation movement. And that was only the beginning. As young adults, they took on a wide array of institutions, including politics and religion. Establishing their careers, they defied the experts by showing that it was possible, if challenging, to balance work and parenting, inventing their own version of having it all. Now, they’ve turned their focus to tackling the issues that are arising for them at midlife and beyond.

Our models have an attainable, friendly beauty and positive energy. They are styled and accessorized in unexpected, interesting ways. Our copy is intelligent and informative. These are very critical elements in clarifying and enhancing our brand. Baby Boomer women understand and relate to the values and lifestyle that our product and presentation convey. This may be in part because Garnet Hill’s original culture emerged as a result of the values of that generation. The catalog still represents and celebrates many of those aspirations— individuality, creativity, intelligence, comfort, quality, fulfillment, and simplicity.

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BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman by Mary Brown


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