By Christopher M. Cannon
A simple consultant to the foundations of potent fundraising operations
An govt advisor to Fundraising Operations presents fundraisers with easy-to-understand techniques to guage and deal with fundraising operations wishes and possibilities. This advisor simplifies and specializes in the research of difficulties and wishes, permitting a short go back to fundraising.
- Provides the basic framework to enhance and innovate improvement operations
- Includes dozens of sensible instruments, together with pattern regulations for facts, database, reporting, and enterprise processes
- Offers pattern workflow illustrations for reward processing and acknowledgment, file specification, and different processes
- Features pattern stories for crusade administration, functionality administration, and exception management
- Delivers powerful calculators for operational ideas of thumb
No subject what the dep. is termed, so much fundraisers fight with comparing operational concerns. This consultant leads you thru ideas of powerful fundraising operations, simplifies complex subject matters, and gives suggestions to a few of the main vexing operations dilemmas
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Extra info for An Executive's Guide to Fundraising Operations: Principles, Tools & Trends
The responsibilities typically assigned to operations are detailed in the next chapter. The fundraising executive needs to understand enough about processes and program support to know when they are balanced and working versus inefﬁcient and broken. Like the slippery slope of getting involved in technology implementation and management, the more effort an executive spends on process details, the less time is available for frontline fundraising. How should a fundraising executive evaluate the effectiveness of processes and programs?
On one hand, anecdotes should not be the primary source of decision making. On the other hand, databases and other technology are prime candidates to avoid learning so that you can data, technology, reporting, process, and people 33 focus on fundraising. Similar to the need for benchmarks in evaluating accuracy, speed, and volume, database oversight can be mostly boiled down to quantitative measures that will allow you to lead this area without learning the complicated technology. Other Technology Your fundraising operations team may be responsible for more than the donor database.
In-kind? Matching? Does ‘‘$500’’ mean one-time? Cumulative? Matched? Soft-credited? Does ‘‘last year’’ mean last ﬁscal year? The past 12 months? How will this be used? Will deceased constituents need to be removed? Is this a recognition request for publication? The list could continue, but the message is clear. One person’s report request is another person’s quagmire. However, if everyone on the team shares deﬁnitions of terms, the request becomes easier to decipher. For example, if ‘‘gifts’’ is deﬁned by the team as including only cash, checks, and securities, then Ed would know to exclude pledges and in-kind contributions.
An Executive's Guide to Fundraising Operations: Principles, Tools & Trends by Christopher M. Cannon