92 Strategies for Marketing Planned Gifts - download pdf or read online

By Scott C. Stevenson

ISBN-10: 1118690451

ISBN-13: 9781118690451

ISBN-10: 1118703847

ISBN-13: 9781118703847

Initially released by way of Stevenson, Inc., this functional source assists nonprofit leaders and pros in gaining knowledge of new and higher methods of determining, cultivating, and effectively soliciting extra deliberate presents. as well as actionable counsel and methods, this source presents examples from different charities and nonprofit agencies in addition to worthwhile types and brochures.

Important issues lined include:

  • Strategies for selling bequests
  • Incorporating deliberate giving into capital campaigns
  • Developing deliberate giving advertising plans
  • Acquiring testimonials
  • Identifying deliberate present expectancies
  • Planning guidebooks
  • Attracting deliberate gifts
  • Life assurance gifts
  • Residual bequests
  • Preserving deliberate present expectancies
  • Prospect management
  • Referral forms
  • Donor/prospect communication
  • Employee giving


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Example text

Then some time in March or April the first winter rains arrive at the Cape, and upon a day when the weather is clearing after a good rain has soaked the ground, when the air is still and the temperature rising, the long-awaited signal is given for the great event of the year to begin, and the top of the mound is pierced in many places to allow the nymphs to emerge into daylight. We do not know who or what decides that the time is auspicious. Nor do we know how the termites, hidden in the blackness of their air-conditioned home, learn what the weather conditions are like outside.

Denying the value of the holistic mode of perception reduces our world to an Intuition: Seeing Holistically 27 empty and inexplicable shell. Embracing the invisible will allow us to work as social artists in a world which is at once mysterious and meaningful; ever present and always becoming; ever alive. What may this mean for seeing social organisms themselves? As an illustrative instance, let us consider the following question: is a particular organisation, working in the social sphere, sustainable?

On the other hand, water flowing freely in the mountains, bubbling and gurgling from rock to rock, is alive and joyous and full of vitality. The point is that if we approach water with a childlike wonder, with poetic intuition, if we do not try to reduce and explain but rather plunge ourselves into looking without prejudice, then we can see for ourselves the difference between living water and dead water. Chemical analysis will not detect this difference, but our own sensibility needs no such analysis.

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92 Strategies for Marketing Planned Gifts by Scott C. Stevenson

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